Should You Run A Lifetime Deal on AppSumo?

Hey 👋🏼 Chris here…

Happy Monday to the thousands of motivated marketing professionals, startup founders, and business owners who are a part of this community.


We’ve seen story after story on how lifetime deals on AppSumo can generate massive revenue and user growth in just a short time. 


But what’s the catch?


Today’s issue takes around 2 minutes to read. As always, if you have any feedback or questions I would love to hear. Feel free to send me a text or a DM on TikTok.


Cheers,

--

The Truth About Lifetime Deals

So what is a lifetime deal?

Aggregate deal sites like AppSumo partner with companies (typically SaaS + Digital Products) to offer insane deals to their audience for a short period of time.


The deal must be a lifetime deal. This means that if you're a SaaS product be prepared to offer a 1-time sale price for a customer to access your product forever. 

Getting your product included in one of these promotions can lead to results like $300k in revenue, 240 paying customers, and acquiring dozens of effective affiliates.

There are a couple of things that set AppSumo apart from other deal sites —

1. They have a customer database of over 800,000 customers to send promotional campaigns. That's huge.
   
   
2. They have a robust affiliate program and partner with thousands of affiliates and publishers to generate sales.
   
   
3. They take a commission on sales and do not charge an upfront fee.
   
   
4. AppSumo is very selective and “choosy” about who they work with.
   
   

Typically, companies must offer the best deal they’ve ever given in order to be listed in a campaign.

Sounds good, right? Well... It can be! But here are the things we have to keep in mind:

✅ Flash in the pan results —
If you need a quick boost to acquisition or are just getting started and you want to generate some WoM then this can be a great option! Just don't plan on this being a repeatable channel for the long term. 



✅ Get ready for a support onslaught —
Running a campaign like this is going to drive a lot of traffic. AppSumo spends time vetting each product/company to ensure they have adequate support for when the campaign launches. You want to be prepared to respond quickly through support channels and social media.



✅ Have a plan for referrals and affiliates —
If you want to maximize the campaign then make sure you have a referral program set up! You can use a tool like GrowSurf to run an automated referral campaign and take advantage of the boost in users!

Also, recruit the affiliates who promote your lifetime offer into your own affiliate program so they can continue to help you grow after the promotion is over. 


--


Final thoughts...

Running a Lifetime deal with AppSumo can be an excellent way to boost your product user base, feedback, and revenue. Just be sure you are adequately prepared.

As always, if you have any feedback or questions I would love to hear. Feel free to send me a text or a DM on TikTok.

Interested in advertising to 3000+ smart readers like you? Book Here →

Top 5

People and Products to Follow

• NotionSender -- Email Integration for Notion
• DollarLeads -- Get New Clients for Your Agency for $1/lead
• Gianni Cara — 9 headline formulas that'll 3x conversions on your website, ads, emails, and more.
• Unleash Your Mind — 10 YouTube channels that will teach you new skills.
• houck⚡️— Paul Graham's 15 essays that will help you build a unicorn

Worth Reading

1. TikTok announces three new shopping ad features
2. What is helpful content, according to Google

 Good Findings

• Subflow --> Want 98% open rates for your content? Easily build free or paid memberships and deliver content efficiently via SMS. Sign up for your FREE TRIAL.

💲 Interested in advertising to smart readers like you? Sponsor an issue.

⏩ Please forward this email to a friend. Anyone new can subscribe here :)