The state of data-driven decision-making for CPG brands

Facing increased competition for consumer attention and rising costs of digital advertising, CPG marketers are maximizing campaign performance by leveraging data-driven insights to deliver personalized and relevant messaging.

For this new survey-driven report, Digiday and NCSolutions polled 90 brand and agency professionals to evaluate how data is strategically used throughout the sales funnel and across various channels and formats. In particular, most respondents leverage purchase and transaction data to refine their digital ad campaigns.

Read the new report to learn more about:

• How marketers expect spending to change across digital channels
• The different types of purchase data brands leverage across campaigns
• The role of data and personalization throughout the sales funnel
• How brands measure digital campaign performance and outcomes

Sponsored by NCSolutions