ANNOUNCEMENT

We have exciting news: we’ve had a(nother) makeover.

That’s right. Starting today, you’ll be seeing new logos, colors, designs and layouts across The GIST’s platforms as part of our brand revamp. 

The GIST began as a local, Toronto-based newsletter that co-founders Ellen, Jacie and Roslyn started off the side of their desks in 2017. Since sending our first newsletter to a list of 75 friends and family, The GIST has grown into a digital media brand with over 500K newsletter subscribers and a team of 35+ women and non-binary folks. Pinch us.

And while our mission to level the playing field in the sports industry remains the same, The GIST has evolved over the years, and now it’s time to upgrade our look, too!

We worked with kickass women- and BIPOC-owned agency ilovecreatives on our rebrand. With their help, we’re saying “see ya” to our pastels and pinks, and transitioning to bolder, energetic, vivacious colors and aesthetics to better reflect The GIST’s playful and witty personality.

Our first new-look newsletters will hit your inbox tomorrow, but you can head over to our social media, website and podcast feed now for a taste of what’s in store.

Our brand overhaul, content expansions and audience growth would not have been possible without the genuine love, support and feedback from GISTers like you. Thank you so much for being part of our community.

We hope you enjoy our brand refresh as much as we enjoy leveling the playing field with you.

Love always,

The GIST