What do YOU think "Copywriting" means? (20+ people's opinion)

The actual definition of copywriting is:

"Writing for marketing or advertising purposes."

But with new mediums of communication like the internet, images, video etc. the definition of "copywriting" has expanded.

​Watch (and see 20+ more definitions) here →​

Here's 12 definitions by different people, see more on post.​
Reply to this email with YOUR definition and we'll feature it on the blog! Include a social link if you want it linked on the post!​
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"Copywriting is transferring information from my brain to your brain in the best way possible."

- Neville Medhora - @NevMed​

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"Copywriting is identifying a private want on a public scale, and channeling that want to meet your product."

- Aquallect

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"Copywriting is the transference of ideas in the most succinct yet relatable way to your audience."

- Trevor R.

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"Copywriting is selling better online."

- Mason

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"Copywriting is learning how to hotwire your product/service into your ideal customer’s heart strings."

- Cathy

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"Copywriting is the art of persuading someone to to buy your product or service."

- Serhat

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"Copywriting teaches you how to catch peoples attention and convince them to buy your product."

- John

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"Copywriting is improving communication skills and learning how to influence people on a bigger scale than just one by one."

- John

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"Copywriting is an aspect of writing that is action-driven . It is the part of writing that is focused on influencing the reader to take a desired action."

- Tyrah

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"Copywriting is closing a sale using the written word. A means to persuade, influence and engage clients to make a sale."

- Olumayowa

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"Copywriting is a slippery slope where the goal of each sentence is for the person to read the next sentence."

- Yap

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"Copywriting is (a) understanding your customer and (b) showing them you understand in the most clear way possible."

- Michael

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Hope this post helps clarify what copywriting is!​
Hop inside our community to learn more about it.
Sincerely,
Neville Medhora - Copywriter

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P.S. What do YOU think "copywriting" means? ​
Reply to this email with your response
(We might post it on the blog)!
Include link to your social
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