🔍 5 Copywriting Rules That Will Make You Dangerous Behind A Keyboard

Hola Marketeers!

Hope this email finds you well, happy, and ready for the weekend. I played too much basketball yesterday and am writing this email with two-ice packs on my knees, a heating pad, and a foam roller right next to my computer chair.

But for all my copywriters -- this one is for you!

There is influencer marketing, then there is creator marketing.

And #paid is the easiest and most effective way to create content (both organic and paid)  with creators that know what goes viral organically and converts via paid.

It's like hand-picking from a roster of creators who align perfectly with your brand and working with them to create meaningful content.

That's #paid.

It's as easy as going through the #paid demo and get matched with the perfect creator in minutes.

Which removes all the cold-emailing or DMing you'd do on your own.

And with creator marketing, you'll see:

- Higher CTR on ads

- Lower CPM 

- Increased Watch time

- Higher ROAS

- Increased organic reach

- A better pool of high-intent individuals for retargeting

How?

People trust and buy from other people.

Put a face to your product and watch how quickly you grow.

You can sign-up for a demo here, have someone walk you through the process, and start growing like a weed with creator marketing here.

To this day, David Abbott is regarded as one of the best copywriters of all time.

From award-winning ads to copy we model and try to mimic.

Never boring. Always engaging. 

And these are his 5 rules, plus examples to write engaging copy.

Great copy isn't about your idea.

It's about communication, emotions, and guidance.

Communicate your value proposition.

Aim to build up an emotional response.

And guide them to their dream destination.