🔍 5 Copywriting Rules That Will Make You Dangerous Behind A Keyboard


From one of the world's best copywriters.	View in browser

Hola Marketeers!

Hope this email finds you well, happy, and ready for the weekend. I played too much basketball yesterday and am writing this email with two-ice packs on my knees, a heating pad, and a foam roller right next to my computer chair.

But for all my copywriters -- this one is for you!

Startup Of The Week

Bye Influencer Marketing. Hello Creator Marketing...

There is influencer marketing, then there is creator marketing.

And #paid is the easiest and most effective way to create content (both organic and paid) with creators that know what goes viral organically and converts via paid.

It's like hand-picking from a roster of creators who align perfectly with your brand and working with them to create meaningful content.

That's #paid.

It's as easy as going through the #paid demo and get matched with the perfect creator in minutes.

Which removes all the cold-emailing or DMing you'd do on your own.

And with creator marketing, you'll see:

- Higher CTR on ads

- Lower CPM

- Increased Watch time

- Higher ROAS

- Increased organic reach

- A better pool of high-intent individuals for retargeting

How?

People trust and buy from other people.

Put a face to your product and watch how quickly you grow.

You can sign-up for a demo here, have someone walk you through the process, and start growing like a weed with creator marketing here.

5 Rules From One Of The World's Best Copywriter

To this day, David Abbott is regarded as one of the best copywriters of all time.

From award-winning ads to copy we model and try to mimic.

Never boring. Always engaging.

And these are his 5 rules, plus examples to write engaging copy.

1. Put yourself into your work. Use your life to animate your copy. If something moves you, chances are, it will touch someone else, too.

2. Think visually. Ask someone to describe a spiral staircase and they’ll use their hands as well as words.

3. If you believe that facts persuade (I do), you’d better learn how to write a list so it doesn’t read like a list.

4. Confession is good for the soul and for copy, too. Bill Bernbach used to say “a small admission gains a large acceptance”. I still think he was right.