The Tilt - First Step

Make sure your content business’ foundation starts strong.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

AUGUST 26, 2022

View in Browser

Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.


BROUGHT TO YOU BY:

In Friday 5s: Is your sweet spot ready to go? Mailchimp makes a decision that should frighten creators in almost every industry. Get an interesting perspective on the evolution of fan roles in Web3.


5 things to do

In the Content Inc. business model, identifying your "sweet spot" is the first step. A sweet spot is the intersection of a knowledge or skill set – something you have a competency in – and a specific audience desire or pain point.

You must uncover a content area on which to base your business and attract an audience over time. Here are five things to do to arrive at your sweet spot:

1. Start with this brainstorming exercise: Label two columns – knowledge areas and special skills. Under each category, identify what you know or do that the average person does not. Add as many as come to mind — more is better at this point.

2. Don’t necessarily follow your passion: Some people refer to the creator industry as the passion economy. Joe Pulizzi, who founded The Tilt and created the Content Inc. model, believes that term is imprecise. As NYU professor Scott Galloway repeatedly says, “Follow your talent, not your passion.”

Invest in your expertise: Educate yourself further on the chosen topic in which you have expertise and talent. Over time, you’ll uncover the opportunity for a content business.

3. Identify the audience: Your knowledge or skill level, while important to you, doesn’t mean anything if it can’t help your audience. It’s the mix of what you know and what an audience needs that completes the sweet spot.

The model doesn’t work without knowing the audience inside and out. Your idea of the “who” doesn’t have to be perfect, but it needs to be detailed enough that you can clearly visualize this person in your head as you develop content. Doug Kessler, co-founder of the UK agency Velocity Partners, says the sweet spot is “the thing your company knows better than – or at least as well as – anyone else in the world.” Understanding the “who” gives you the context you need to make this happen.

4. See sweet spots come together: Alessandra Torres is a New York Times bestselling author who has written over two dozen novels. Writing books would fall onto her knowledge area/skill set list. Five years after starting her writing career, other writers contacted her with questions – How did she get started? What publishing tools did she use? How do I get on the bestseller list? Those inquiries helped her discover an audience with a desire – aspiring authors.

Alessandra Torres turned that sweet spot into Alessandra Torre Ink, an educational business with a library of videos, an author conference, membership, and training programs.

Anthony Fasano’s knowledge area is engineering, and his skill set is training engineers on their non-engineer skills. He found civil engineers desired better networking skills – that became the audience pain point to solve. Anthony created a content business that addresses that intersection – Engineering Management Institute. It provides educational information (mostly through podcasts) to tens of thousands of engineers.

5. Pull it together: With your area of knowledge selected and your audience research identifying their desired behavior or pain point to solve, you now know your target audience. Now you’re ready to find your content tilt.

More resources:


Sponsored Content

Looking for a new strategy to help reach your monetization goals?

Here’s how you can do it – Let Mintted help you develop a solid, consistent strategy that’s backed by your personal passions.

We have a tool that helps develop personal products that your fans will want to purchase ASAP – a shoutout to them, following fans back, or sending a personal DM! Your success is OUR success.

At Mintted, we help you develop a workable strategy so your business goals become a reality. Want to grow your audience? Find new revenue streams? Engage and monetize fans?

Schedule your free strategy call with our team.


5 things at the tilt


5 things to know

Money
  • Partner up: 74% of marketers surveyed recently say they plan to invest at least a quarter of their social media budgets on content creator partnerships in the next three to six months. (Forbes)
    Tilt Take: Content businesses should explain to some of those brands how a partnership on the entrepreneur’s owned channels might be a better option.
  • Seeing others: Twitch told its partner-level streamers they don’t have to be exclusive (to the platform) anymore. They can stream on other channels as long as they’re not live on Twitch at the same time. (The Verge; h/t @8BitDylan)
    Tilt Take: To keep their partners, Twitch was willing to open up the relationship – that’s how valuable retention is to them.
Audiences
  • Chimp rejection: Without notice or explanation, Mailchimp suspended accounts of crypto-related content creators. As they explained in a letter captured in this Twitter screenshot: “We cannot allow businesses involved in the sale, transaction, trading, exchange, storage, marketing, or production of cryptocurrencies, virtual currencies, and any digital assets.” (Decrypt; h/t MarkBuildsIt in Tilt community)
    Tilt Take: Always keep a copy of your database on a hard drive or at least a server under your control.
Tech and Tools
  • Seeing podcasts: YouTube quietly launched a podcast URL for US users. It’s an indicator of the value of podcast play these days. (Tech Crunch; h/t Omar Zenhom)
    Tilt Take: Stay tuned to see YouTube’s play for the podcast pie.
And Finally
  • Don’t do popular: Over 40% of Instagram posts are images. Carousels come in No. 2 and Reels at No. 3. Yet popularity doesn’t mean engagement. Reels have the most reach on the platform by a big margin, according to an analysis of 77.6M posts by the HypeAuditor team. (Social Media Today)
    Tilt Take: Meta wants you to use Reels more, and evidently, you might want to listen if a bigger reach is your goal.


5 things to read, watch, or hear


Be Part of the TILT Nation: Refer to Other Content Creators and Get Exclusive $TILT Coin!

Share your unique referral link and you get $5 USD worth of $TILT Coin for every referred subscriber.

You have 0 referrals.

Your unique link: https://www.thetilt.com?rh_ref=1c5f8ff0

Or share via Twitter, LinkedIn, Facebook, or email.

See here for a full list of benefits of the $TILT coin program, including exclusive member levels.

Please note: $TILT subscription and referral program is subject to change, at any time, without notice. The Tilt reserves the right to reject referrals at their discretion.


the tilt team

Your team for this issue: Joe Pulizzi, Pam Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony.

Key phrases

Older messages

Bueller, Bueller?

Tuesday, August 23, 2022

Creators see online courses as a great revenue stream, but too often, they forget the students. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Hot Water

Friday, August 19, 2022

Do you know how to stay out of trouble? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Positive Imposters

Tuesday, August 16, 2022

Feeling like an imposter means you're doing something right. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Number Champs

Friday, August 12, 2022

Take a breath – that's the first Thing To Do. Now, you're ready for the other four. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Plan Now for Big Sale

Tuesday, August 9, 2022

No matter what stage your content business is in, it's time to think about your exit strategy. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Midnight Hunt

Friday, September 30, 2022

An aardvark's night out — and a look into its ancestry. Snipette Snipette Midnight Hunt By Nevin Katz – 30 Sep 2022 – View online → An aardvark's night out — and a look into its ancestry. Four

Progress Report 11: Motivation

Thursday, September 29, 2022

Reflecting on 1-year of self-employment + motivation for learning experiences ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[Now I Know Offers] Learn Even More Each Day With Morning Brew

Thursday, September 29, 2022

let's go! Hi! This is a paid email from my friends at Morning Brew. They're great and you should absolutely try their service. But if you really don't like emails like this, you can opt out

3-2-1: The value of a schedule, intellectual humility, and the benefits of a good relationship

Thursday, September 29, 2022

3 ideas, 2 quotes, and 1 question to consider this week. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Ahrefs' Weekly Digest #105

Thursday, September 29, 2022

Hey there, In this week's edition: I show you how to write a blog post outline. Irina explains how Hunter built 96 links in three months. Bill has two posts on affiliate marketing: One on how much

❓ Innovate or Die: A Warehouse Love Story

Thursday, September 29, 2022

​view in browser​ Self-Storage, But Make it $exy Let's take self-storage, add shorter-term leases and a level-up in clientele, then subtract expenses. What do you get? Small bay warehouses aka cash

Go big or go home

Thursday, September 29, 2022

What L&D teams need to boost performance Getting to the top of your game doesn't happen overnight. It takes work, perseverance, talent—and yes, probably some luck, too. And most of us want to

Join Our Private SEO Community

Thursday, September 29, 2022

Still haven't joined our awesome SEO community on Facebook? Let's urgently fix this :) Hi Reader, Still haven't joined our awesome SEO community on Facebook? Let's urgently fix this :)

Now I Know: When a Lot of Wine Had to Defend Itself in Front of the Supreme Court

Thursday, September 29, 2022

And won! View this email in your browser · Missed one? Visit the Archives Apologies to any lawyers reading today's story who think I'm leaving out some important details. Making in rem

Alexis M. Romo - Interview With an Artist series vol. 8 | #78

Thursday, September 29, 2022

Hello, welcome to the Letters for Creatives newsletter. Take a look at some writing prompts, the archive and newsletter directory to find what you need now. If you have not subscribed yet, subscribe