GrowthHackingIdea - +13% in sales, +116% in friends added
Duolingo tested an MVP of badges (give users a badge that said 'You signed up’) but it had no effect.
A year later they thought maybe the MVP was not viable enough. So they rebuilt it.
As a result, the number of items purchased increased by 13%.
What did they change:
1. They started to treat badges as achievements that should instill pride.
So they started to give them to users only after they had invested some effort (not for just "signing up").
2. They found that people want to collect badges.
It motivates them to put in more and more effort.
3. They found that users want to compete with their friends on who gets more badges.
So they started to add friends to their profile.
Results:
+4% in lessons started/finished
+13% in items purchased
+116% increase in friends added
Source: firstround.com
Cheers,
Charlie Patel ;)
Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9
Unsubscribe | GrowthHackingIdea / StartupGrowth.com | 1460 Broadway New York, NY 10036
Older messages
From 0 to $187B: the 3-step Coca-Cola growth
Sunday, August 28, 2022
Uninstall rate reduced by almost 60% Hack retention like unicorns do 7 ideas for your retention emails +178% more repeat business A 300% increase in monthly sales leads ... These are just 5 of 77
Hack eCommerce demand (free tool)
Saturday, August 27, 2022
Uninstall rate reduced by almost 60% Hack retention like unicorns do 7 ideas for your retention emails +178% more repeat business A 300% increase in monthly sales leads ... These are just 5 of 77
7 steps how a $1.8B company started
Friday, August 26, 2022
Retention: from 50% to 87% (study) 10x more donations & engagement (study) Profits have increased 16 TIMES One word to win back 37% of customers ... These are just 4 of 77 Retention studies that
How a $1B company Canva started (2 steps)
Thursday, August 25, 2022
Back in 2013 we invested all our money in acquiring users for our new app + we hit amazing viral growth. 2 years later we had only 10 active users. Why? Our retention rate was 0%. Retention is King if
Study: 30% less chargebacks (1 change)
Wednesday, August 24, 2022
When your retention sucks, growth hacking doesn't make any sense as you multiply all your effort by 0. It took me 2.5 years to collect 77 best retention hacks and put together the retention
You Might Also Like
A closer look at lesser-known holiday email strategies, SEO for email, and campaign planning for summer and beyond
Thursday, May 2, 2024
The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
The marketing layoffs we didn’t expect…
Thursday, May 2, 2024
And why brands are spending more on YouTube
🕳️ Rabbit Hole to Clarity
Thursday, May 2, 2024
Focussing on crypto has led me to my ultimate business play
[Digital Event] Leverage the power of influencers
Thursday, May 2, 2024
Our free event will give you insights & tactics from industry experts.
Fed Chair Powell Downplays Inflation Threat
Thursday, May 2, 2024
Plus Block Investigated for Alleged Sanctions Violations
Computer Vision's Great Leap Forward: From the 1990s to AlexNet
Thursday, May 2, 2024
From fundamental challenges to the real breakthroughs
How advertisers are solving TV’s measurement problem
Thursday, May 2, 2024
Report: Setting up TV campaigns for measurability and profitability
I need your help...
Thursday, May 2, 2024
Which topics are you most interested in following or learning on a newsletter?
Is the new Amazon seller fee keeping you in the dark? [Crew Review]
Thursday, May 2, 2024
Here's how you can be featured in this newsletter. Hey Reader, How much does it take to sell on Amazon? The answer used to be pretty straightforward, but with all the new policies and seller fees,
7 Ways to Grow Your Email List (and Your Revenue) in 2024
Thursday, May 2, 2024
Discover actionable strategies to grow your email list and boost revenue from Jenna Kutcher. Use the power of engaged emails for business growth!