AD PRO - AD PRO’s Newest Business Tool Is Here

A dispatch from Architectural Digest's Global Editorial Director. 

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Dear AD PRO Community,

Since launching AD PRO in 2019, we have asked ourselves one question over and over again: How can we help our readers grow their businesses? To that end, we’ve regularly published articles offering best practices from other pros—whether it’s advice for hiring or managing staff, recommendations for small-business bank accounts or tax-filing software, or a list of experts’ must-haves for install day.

You likely already know that photography is an essential part of a designer’s marketing strategy. Whether your aim is an engaging Instagram feed, a swoon-worthy portfolio for your website, or landing a press feature, getting photography right is an absolute must. That’s why I’m excited to reveal our newest tool for you and your studio: AD PRO’s Complete Guide to Styling and Shooting Your Projects. Full of insights from professional photographers and AD’s own top stylists, the report will arm you with best-practice recommendations for propping an interior, selecting a photographer, shooting your own “before” images, and more. To dig in, simply sign into AD PRO and visit “Profile” under “My Account.” Your trend report will be waiting for you.

And be sure to join us on Instagram Live tomorrow at 12pm ET as AD PRO’s editor Mel Studach interviews Colin King—the superstar stylist whose work you may have seen in AD’s home tours for Gwyneth Paltrow, Devin Booker, and more—and photographer Frank Frances, who has captured the homes of Alicia Keys and Swizz Beatz, Elaine Welteroth, and many others for our pages. I’ll see you there at @archdigestpro.

Until then, happy reading!
Amy Astley
Global Editorial Director and U.S. Editor in Chief, Architectural Digest

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