How marketers are getting ahead with cookie alternatives

 
 
 
 
 

How Marketers Are Preparing for a Cookie-less World

 

In the latest change to its self-imposed timeline, Google will now begin the deprecation of third-party cookies in Chrome in the second half of 2024. Still, marketers shouldn’t use the delay to rest on their laurels: The change is expected to pose massive ramifications for the advertising industry.

In this Trendline, explore how marketers are preparing for a cookie-less future. Highlights include:

  • How prepared is the ad industry for a cookie-less future?
  • Disney boosts post-cookie offering with major Trade Desk integration
  • How federal scrutiny of mobile location data might affect marketers
 
 
 

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