No sweat: E-commerce fitness brand makes exit 🏋️‍♀️

August 30, 2022
​Read on web​

While recovering from a medical condition, fitness enthusiast Ben Leonard began to rethink gym gear.

In 2016, using an Amazon storefront, he launched Beast Gear, a Scotland-based fitness brand featuring products he designed himself. Some were improvements on off-the-shelf components, while others he developed from scratch and applied for patents and design registrations.

To raise awareness of his brand, Leonard used social media to personally connect with potential customers.

By 2019, the company had 8,000 Instagram followers and an email list of several thousand.

Here's more on how Leonard grew the company into a multi-million-dollar business and fetched a handsome exit. 🥊

​How e-commerce fitness brand Beast Gear built a loyal fan base selling on Amazon​

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Behind the business

Each month at They Got Acquired, we rely on a handful of freelancers to publish:
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👉 12 new stories on the website
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How do we keep it all organized?

Here's what our editorial process looks like in ClickUp, our project management tool:

This is a 10-minute, detailed video walkthrough. I created it for just a few people and had to push myself to share it widely because, well, our systems isn't perfect. If you watch to the end, you'll notice a few things we're still figuring out.

But the truth is, it will never be perfect! We'll always be ironing out details and integrating new ideas. So now's as good a time as any to show you how we do it.

While this is just one way of organizing an editorial funnel, it takes into account my 13 years of keeping content teams on track. I hope it's helpful in some way!

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​
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P.S. I talked with a founder last week who asked whether her e-commerce business, which is bringing in about $1 million in revenue, is big enough to sell. OH HELL YEAH, I told her.

I love watching so many of you reap the rewards for what you've built!

If you haven't yet shared with me what you're building, I hope you'll reply to this email and tell me about it.

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