We found the best time to post on Instagram

Est. reading time: 4 minutes, 53 seconds

Hey there 👋

Happy new year! I hope you’re as happy to hear from me as I was when putting together the first newsletter of 2025.

We’re already in the thick of things here at Buffer, with lots of great stuff on the go for you. I’ve personally been setting lots of goals, one of which is to grow on social media exponentially.

If that’s also on your list, I’d like to introduce you to Creator Camp, one of our many initiatives.

Creator Camp is a free 30-day community challenge to help you build consistent social media habits while developing your brand and connecting with fellow creators.

Join us from January 15 and take the first step to building a consistent and engaging social media presence this year.

Have a lovely weekend, and we’ll see you next Friday!

Warmly, 

Tami & the Buffer team

🏕 Learn more about Creator Camp and sign up →

💌 What’s in this issue – 4 minute read

• 💻 The latest content on the blog

• 📰 Social media news and features to note

• 📅 A start of the year challenge

• 🪂 Dive into the best time to post on Instagram

• 🎬 Our latest YouTube video

👇 The latest from the blog

• Learn everything you need to know about crossposting

• Get our list of 28 AI marketing tools to save time and boost performance

• Follow this step-by-step guide to set up your TikTok ads

🪂 Deep dive 

What’s the best time to post on Instagram?

There are many factors to consider when it comes to posting on Instagram — but the one that often feels like a make-or-break decision is what time to post your content.

That's why we combed through the reach of over 2 million Instagram posts sent through Buffer over the past year, thanks to our data scientist, Julian.

However, a quick caveat before we get into the times: there's no universal best time to post on Instagram for guaranteed success — we only know that certain days and times tend to yield more reach than others.

Now, the data.

The best time to post on Instagram is generally 3 p.m. on weekdays and 6 p.m. on weekends; while Monday and Friday are the best days to post. Reels are far and above the most engaging content to post.

🤳 What's happening in social?

• Bluesky is testing a trending topics feature
• YouTube looks to simplify creating shorts from longer clips
• Reddit introduces new trends tools for businesses

📱Social tip of the week

Set your social media intention for the year — and share it

If growing on social media is on your list of New Year’s resolutions, then there are two things you should do:

1. Join Creator Camp, of course
2. Communicate your goal and ask for accountability. If you want to post a video to TikTok 3 times a week, tell people, then start. This approach doubles as motivation and content to kickstart your journey.

Tag us @buffer once you’ve shared your post, and we’ll be your accountability buddies 🫡.

⌛ "I save 2 hours per week with Buffer"

We pride ourselves on being an excellent tool for creators and business owners to grow on social media — and our users are more than happy to back us up. 

Michael Piperno says: “What used to take me hours now takes me minutes. Easily 2 hours saved per week.”

Want to skyrocket your growth? Get started with Buffer today!

📹 Buffer on YouTube

The Best Times to Post on Instagram in 2025

Learn exactly when you should post on Instagram, backed by data from 2 million Instagram posts, in our latest YouTube videoo.

One last thing before you go 💟 

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