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Morning Sifted reader,

Despite a number of high-profile insolvencies and layoffs, prophecies of an apocalyptic crypto downturn hasn't scared mainstream investors off just yet. As Amy O'Brien finds out, new startups are joining the sector every month and, crucially, investors seem all too happy put their cash behind them.

Also from the Sifted newsroom:

• Location-based pay: yay or nay?
• Europe's hottest psychedelic startups
• Why your old go-to-market strategy won't work

— Kai, reporter & Amy, editor

While the crypto market might be looking particularly volatile at the moment, asset managers continue to pour money into crypto projects, specialist funds are launching and "mainstream" investors are still sniffing around for deals.

So what happened to all that talk about the crypto winter?

Here's why the crash isn’t playing out as badly as some had feared.

European tech is facing an economic downturn right now, but that doesn’t mean your deeptech can’t raise and scale. Apply to the EIT Digital Challenge 2022 for the chance to win one year of tailored fundraising — and tailored growth support.

Apply here by September 19.

Location-based pay isn't a new idea — many companies have paid workers based on the city, region or country they live in for years — but the world of work is changing.

As the expectation of boundless remote work become all the more common, what do tech companies need to do to adapt?

Here's how startup paymasters are responding.

As the once taboo industry begins to get backing from some of Europe's institutional investors, a whole crop of startups are popping up to ready society for a mental health "renaissance". 

But which companies are worth keeping a close eye on?

We asked some specialist investors to name some of their favourite psychedelic startups.

Times have changed for go-to-market leaders, with revenue, resilience and runway trumping viral user growth figures, as the downturn takes hold. So what does the new GTM playbook look like?

From embracing analytics to getting friendly with the right automation tools, here's what you need to focus on.

Economic slowdowns are inevitable — so with funding harder to come by, how can you maintain growth and leverage the unexpected opportunities that come to light?

Find out today at 12:30pm BST.

The Berlin-based startup is essentially a middleman, connecting businesses to retailers and manufacturers so they can rent equipment like phones, coffee machines and screens. But will businesses get on board with the idea of renting refurbished products rather than buying fresh ones? Miriam Partington finds out.

💰 Claret Capital announces €297m debt fund. The London-based investor is the latest European debt firm to announce a new fund as startups increasingly look for alternatives to venture capital funding. Startups are on track to raise $20.4bn in venture debt this year — nearly three times the figure two years ago. 

💸 More startups should go not-for-profit. VC can’t offer climate tech startups everything they need, according to Amali de Alwis, CEO of climate tech funder Subak. She thinks some climate tech founders need to forget about making a profit. Here's why.

📣 How to pitch your news story to Sifted. We love covering the juiciest European startups and tech news — but we don't want to write about every single funding announcement. Here's how to get our attention.

Kai Nicol-Schwarz

Reporter

Get in touch with him at kai@sifted.eu 
Or @NicolSchwarzK

Amy Lewin
Editor 

Get in touch with her at amy@sifted.eu
Or tweeting at @amyrlewin

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