🔍 12 Ways To Increase Your Conversion Rate With Social Proof

Marketeers - its Alex :)

Big news today.

I just started two more newsletters within the Marketing Examined ecosystem:

1. Content Examined - A bi-weekly newsletter to help you create engaging content that drives growth.

2. Landing Pages Examined - A bi-weekly newsletter that's sole goal is to increase your conversion rate.

And I'd love if you joined.

You can join Content Marketing Examined by tapping this right here.

You can join Landing Pages Examined by tapping right here.

I really appreciate the support and love.

Lastly, next Tuesday I'm dropping a pre-sale for my landing page course so if you want to double your conversion rate in 5 days - then this course is for you.

A few months ago, I talked about how one of Marketing Examined’s focuses was SEO.

Since then, search became our second-best acquisition channel, and we’re only seven months in.

Ahref’s content helped me make it happen.

Specifically their Complete SEO Course for Beginners.

Two hours of learning led to thousands of subscribers.

You can check it out here.

Imagine a landing page with claims and promises - but no social proof.

You wouldn’t trust it.

Social proof is the validity behind your benefits, claims, and promises.

It’s the bridge to confidence and trust.

Here’s an exercise to help validate the importance of social proof:

• You can’t talk. You can only point.
• You can only point to proof that supports what you say
• With that, could you still persuade the reader to make a purchase

If no, you’re relying too heavily on your word.

(h/t u/EvansAbove Reddit)

So, here are 12 ways to infuse social proof into your landing page.

Share how many users or customers signed up, in a specific timeframe, and the companies they work at.

Share the testimonial, mention the product, and reinforce the benefits.

Real people. Real results. Really using your product.

80% of people will only read your headlines. Make sure 100% of people believe them.

Share who's talked about you. 

Share which awards you won.

Share who's using you.

This invites people to join others.

If they're showcasing you on their feed, showcase them on your site.

Deliver your bid idea and share who's a part of it.

Highlight who supports it.

You're asking them to act - share who's acted and received your promised value.

Create the customer corner.

Share the outcome.

Highlight the success.

Share the testimonial.

Share what people created with your product to solidify what the potential customer can create with your product.

Different customer personas need different benefits.

Use a carousel to highlight the specific benefit for the specific persona.

Don't claim your product creates value.

Use data to make it a fact.

Share successful outcomes.

And invite the consumer to join others just like them.

I hope you enjoyed this issue.

Have a great weekend!