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Best practices for converting prospective customers at checkout

 
 
 
 
 

Using Your Checkout to Build Deeper Relationships

 

When optimizing the online experience, many retailers focus on the visual aspect of the website and overlook a key part of the e-commerce journey — the checkout function. Brands today must create experiences that foster personal conversation and allow customers the convenience to reorder items when they want.

In this playbook, learn how to convert prospective customers when they’re at the height of consideration. Highlights include: 

  • How to optimize the mobile checkout experience
  • Why retailers should foster relationships with customers through SMS
  • How to adopt a mobile approach to cater to younger shoppers  
 
 
 

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