The Secret Meaning Behind Every Apple Event Name Since 2001

September 7, 2022

A few hours after this email hits your inbox, Apple will host its “Far Out” livestream. And we’ll kick ourselves for failing to guess the secret meaning behind “Far Out.”

Every Apple event since 2001 has a cool tagline (ignoring WWDC). And these taglines all have secret meanings related to new products, software, or business goals. For example, Apple used the “Hint: It’s not a Mac” tagline to introduce its original iPod.

To celebrate the “Far Out” event, we reviewed every single Apple event tagline to find its secret meaning. Check out our top story to learn more.

Other Highlights:

• Google’s Pixel 7 event gets an official date.
• Hackers are turning that James Webb telescope picture into malware.
• We wish every vehicle has Rivian’s new “camp mode.”
• … and more!

-Andrew

Steve Jobs set the standard for product announcements in Apple Events. His keynote appearances became so popular that fans dubbed his speeches “Steve Notes.” Now, it’s a tradition for Apple to send colorful invitations to the press members for upcoming events, with a tagline teasing what’s to come. Read More »

If you’re just getting into vinyl, it’s understandable to feel overwhelmed by all the options for turntables and vinyl accessories. Lucky for you, we rounded up a solid list of beginner-friendly (and budget-friendly) turntables, and some basic accessories for storing, playing, and cleaning your new vinyl collection. Read More »

Don’t let the small size of the UGREEN Nexode Mini 45W Dual USB-C Charger fool you—it’s full of charging power. With 2 USB-C ports and 45 watts of total power, you can quickly charge 2 smartphones at once or 1 robust device such as a MacBook Pro. Read More »

We’re finally entering the “comically tiny and fast” era of mechanical gaming keyboards. SteelSeries just launched the new Apex 9 TKL and Apex 9 Mini, two compact keyboards that boast custom optical switches and a surprisingly customizable design. Read More »

Meta CEO Mark Zuckerberg recently confirmed that the company’s all-new virtual reality headset would arrive this October. After showing off several new VR prototypes in June, it sounds like the wait is almost over for what’s coming next. Read More »

Get more out of your Apple Watch by turning it into a bedside or office clock with this magnified charging stand. The NightWatch is a heavy-weighted round magnifying glass with a built-in wireless charging dock for the Apple Watch.

Set your watch in the dock by your bedside, and while it charges, you’ll get a big stylish alarm clock and display showing the time. You can tap the NightWatch to wake the display, making it easy to interact with or check the time. Plus, it’ll amplify your watch speaker sound, so you never sleep through an alarm. Pretty neat, right?

Tesla’s “Full Self-Driving,” which cost $10k earlier this year but quickly went up to $12,000, is about to be even more expensive. Starting on September 5th, Tesla’s FSD upgrade will now be $15,000, or about as much as a decent used car. Read More »

Drivers making the switch to an electric vehicle have all sorts of questions, and most of those revolve around charging times and cost. But did you know there are ways you can charge an electric vehicle for free? Read More »

A mechanical keyboard’s “actuation point” describes how far a key needs to be pressed to register an input. This measurement is usually set in stone, but a new 3D-printable keyboard switch, called the MagLev Switch MX, allows you to adjust its actuation point on the fly. Read More »

After a surprise teaser back in May, it looks like Google is finally ready to unveil its new Pixel 7, Pixel 7 Pro, the first Pixel Watch, and potentially more. Today, Google confirmed its “Made by Google” event airs on October 6th. Read More »

Now that Rivian’s R1T and R1S “electric adventure vehicles” are shipping to more buyers, the company is busy adding awesome new features with quick software updates. Rivian recently released a new “Camp Mode” for its vehicles, and I wish every car had it. Plus, for its target audience, it’ll be a game-changer. Read More »

The first image from the James Webb Telescope may bring more than pictures of far-off galaxies to your computer. Securonix, a security analytics firm, released an advisory this week highlighting a new malware campaign that incorporates the first image from the space telescope. The company dubbed the campaign “GO#WEBBFUSCATOR.” Read More »

Are you ready for a change of pace? Apple is about to host its first in-person launch event since 2019. The “Far Out” event, which airs on September 7th, will give us our first look at a ton of new products, including the iPhone 14 lineup. Read More »

Across the United States and other countries, millions of people are surprised to receive packages they never ordered. In most cases, the source is a scam called “brushing.” Here’s why you’re getting free loot. Read More »

Since Apple switched to making its own in-house ARM processors (M1 and M2), getting Windows running on a Mac hasn’t been so straightforward. Fortunately, Parallels Desktop 18 makes running the latest version of Microsoft’s OS easier than ever. Read More »

Got a new MacBook Pro but you’re worried about filling up the drive? Apple’s notebooks are notoriously difficult to upgrade, but there are other ways of increasing your available space at the cost of speed. Read More »

We’re used to holding advanced wireless technology up to our ears, but putting it inside our mouth may be slightly off-putting for some. Toothbrushes are no longer content to simply hold still while you brush — now they want to lecture. Read More »