How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
Emily Kramer led and built the marketing teams at Asana, Carta, Ticketfly, and Astro (acquired by Slack). These days, she’s the co-founder of MKT1, where she helps founders and marketers build and scale their marketing functions. Emily is also a well-respected angel investor and writes my favorite marketing newsletter (MKT1). In today’s episode, she shares her insights on when to hire marketers, how to determine which type of marketing hire is best for your team, how to best work with marketing, and what red flags to look for. Emily shares actionable templates and some incredible frameworks that are sure to expand your marketing knowledge. Listen now on Apple, Spotify, Google, and YouTube. — Where to find Emily Kramer: • Twitter: https://twitter.com/emilykramer • LinkedIn: https://www.linkedin.com/in/emilykramer/ • MKT1 Newsletter: https://mkt1.substack.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Thank you to our wonderful sponsors for making this episode possible: • Amplitude: https://amplitude.com/ • Lenny’s Job Board: https://www.lennysjobs.com/talent • Athletic Greens: https://athleticgreens.com/lenny — Referenced: • Building an efficient marketing machine: the fuel & the engine: https://mkt1.substack.com/p/fuel-engine • The GACC Marketing Brief: https://mkt1.substack.com/p/the-gacc-marketing-brief-the-best • The Tipping Point: How Little Things Can Make a Big Difference: https://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624 • Crossing the Chasm: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986/ • Purple Cow: Transform Your Business by Being Remarkable: https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X • All the Light We Cannot See: https://www.amazon.com/All-Light-We-Cannot-See/dp/1501173219/ • The Daily podcast: https://www.nytimes.com/column/the-daily • Stream Yellowjackets on Showtime: https://www.sho.com/yellowjackets • CODA on Apple TV+: https://tv.apple.com/us/movie/coda/umc.cmc.3eh9r5iz32ggdm4ccvw5igiir • Ashley Mayer’s LinkedIn: https://www.linkedin.com/in/ashleymayer/ • Kevan Lee’s LinkedIn: https://www.linkedin.com/in/kevanlee/ — In this episode, we cover: (03:44) Emily’s background (06:08) Hiring a marketing team (11:26) Examples of fuel and engine in marketing (16:00) What is a product marketer? (18:20) Why you should start with a marketing generalist (20:30) The difference between a growth person and a product person (23:57) What to look for in a product marketer (26:58) When to hire a marketing person (30:45) The role of a brand marketer (33:24) Marketing for PLG startups (36:22) What is product-led growth? (39:23) How to get product and marketing to collaborate (43:38) What is the GACC framework? (47:58 ) How to know if your marketing team is effective (54:33) Why founders need angel investors with functional expertise (1:00:23) Lightning round — Production and marketing by https://penname.co/. For inquires about sponsoring the podcast, email podcast@lennyrachitsky.com. You’re a free subscriber to Lenny's Newsletter. For the full experience, become a paid subscriber. |
Older messages
The role of AI in new product development | Ryan J. Salva (VP of Product at GitHub, Copilot)
Sunday, September 4, 2022
Listen now (65 min) | Ryan J. Salva is the VP of Product at GitHub, where he led the incubation and launch of Copilot. Copilot uses OpenAI's ML engine to suggest code and entire functions in real
How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
Thursday, September 1, 2022
Listen now (68 min) | Yuriy Timen was Global Head of Marketing and Growth at Grammarly, and is now a full-time growth advisor, having worked with more than a dozen companies, including Canva, Airtable,
How to measure cohort retention
Tuesday, August 30, 2022
A deep dive into the formulas, visualizations, and SQL you need to accurately measure and report on cohort retention—a guest post by Olga Berezovsky
The nature of product | Marty Cagan, Silicon Valley Product Group
Monday, August 22, 2022
Listen now (60 min) | What are common diseases of product teams, and how do you avoid them? Why should you focus less on problem discovery and more on solution discovery? How do you maintain your
The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capit…
Thursday, August 18, 2022
Listen now (83 min) | What makes a great brand? After working at Google and Square, Arielle Jackson has spent the past eight years consulting startups on how to create powerful messaging that works. In
You Might Also Like
Paris’ je ne sais quant
Friday, May 3, 2024
Alice & Bob's quantum labs, Dubai's European founders & Goldman Sachs funds payments fintech View in browser Sponsor Card - Flagship-16 Good morning there, Many startups build their
How Texas’ online porn law could shatter a First Amendment precedent
Friday, May 3, 2024
After the Supreme Court declined to issue a stay this week, 20 years of court rulings may be about to go out the window Platformer Platformer How Texas' online porn law could shatter a First
Can Ambition Take You To The Moon?
Thursday, May 2, 2024
Yes, with some other ingredients ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
SaaSHub Weekly - May 02
Thursday, May 2, 2024
SaaSHub Weekly - May 02 Featured and useful products HackerRank logo HackerRank HackerRank is a platform that allows companies to conduct interviews remotely to hire developers and for technical
"i had a dream I was laid off"
Thursday, May 2, 2024
Read time: 1 min, 10 sec My friend Kevin is one of the most successful people I know. He works for one of the FAANG tech companies and he makes $300K+/year. We were driving in the car yesterday, and in
AI strategies for healthcare
Thursday, May 2, 2024
where major players are making moves, and what it means for the future of the space Hi there, AI is on executive brains. And major healthcare players are making their moves in the space. From Eli
🔴 Afraid to quit your 9-5?
Thursday, May 2, 2024
you need to see this Dear , Is fear stopping you from leaving your 9-5 and following your passion? Here's a roadmap to overcome it: Educate Yourself: Fear comes from a lack of thorough knowledge.
[SaaS Club] How a Founder's Perseverance Built a 7-Figure SaaS
Thursday, May 2, 2024
The SaaS Club Newsletter Hey Reader Here's a quick round up of what's been going on at SaaS Club: In this week's newsletter: Dreamdata's $1M ARR journey—perseverance pays Boopos: Buy or
📂 Pick an initial price to learn from
Thursday, May 2, 2024
Today's newsletter is proudly supported by Embarque 🎉 For two years in a row, SaaS founders and marketers reported content as the #1 driver of growth according to the State of SaaS
I met with BAD-ASS high school entrepreneurs
Thursday, May 2, 2024
Happy THURSDAY! Happy SPRING! Quick update on what's been going on before this week's email… ✅ What happened: Florida trip. Much needed family time. Booked a photoshoot for my pregnant wife