The 5 step blueprint for starting your agency and scaling it to 6-figs (and beyond)

A little no-background:

I shared this agency blueprint sheet with a friend, who managed to make $80,000 with his email marketing agency in a single month

And he was only in it for 6 months

Today, I will break down the "ultimate" agency strategy you'll need!

Stay consistent and follow the email marketing blueprint step by step to take your agency from scratch to 15k a month

1/ Foundations

The foundation of your agency defines the route of its success

This is the stage where you identify your niche, your skillset, your target audience, site & funnel, and everything else you need to sprinkle on top!

Let's focus on the skillset.

Here's everything you need to master for an email marketing agency:

Copywriting
Creating compelling email designs
Learning the platform (eCom: Klaviyo, SaaS: ActiveCampaign)
Tracking email conversions and results, and
Understanding how to optimize for results

Ideally, this should take you 3-4 months to master

But I do know individuals who went to monk mode and did it in 45 days

Once you have the skillset, it's time to map out the funnel

Identify your BIG fat claim! E.g. Make 30% extra revenue through emails else you don't pay me a dime
Create your landing page with a VSL and CTA
Add case studies, the modus operandi, and your guarantee

Realistically speaking, you would need to have worked with a few clients before you create the funnel

I know! Chicken and egg situation, right?

Not at all! Reach out to your peers or Utopians and offer to work for free in exchange for testimonials.

Your results will act as an amazing guarantee and give you proof of your success.

Lastly: Visualize your target audience

I'm not saying you need to identify

No!

Put a face to them and KNOW your target audience

For example, I call my target audience eCom Jake!

They are a SaaS brand owner with $30k+ MRR

And are ready to pay $2k-$5k for my service

2/ Offer

Once you have defined the foundation, it's time to create the offer

Your offer needs to connect with your prospects on a more holistic level

It cannot be just: Hey, I'm Pete and I will fix your emails

Rather try:

Hey, I am [insert your beautiful name], and I will help you scale your eCom/SaaS by generating X through Y in Z days

Or you don't pay me at all...

Your offer needs to be carried on the back of a guarantee, an immediate outcome and your services

To break it down:

A guarantee: To make your claim reliable and achievable.
Example: I will help you generate X through Y in Z days. Or you don't pay!
The immediate outcome: To help your client understand the outcome of your service.
Example: Convert free trials to conversions and nurture current subscribers to generate more MRR
The service(s): A detailed breakdown of your service, so the client doesn't ask: how?
Example: Set up pre-purchase flows, set up post-purchase flows, and send weekly campaigns to retain and convert

Remember, when you're on a call with your client, you need to be fluent through this process and answer any objections they will have

So, learn this like you know the back of your hand

3/ Prospecting & Sales

Prospecting is an art

This is going to hook your client on and keep them coming for more

Honestly, this is where most agency owners give up and go home

Despite it being called "hard," you only need to know of 2 strategies

1. Personal brand on Twitter

Post 2 threads a week
Post 5 tweets a day
Send 10 dms
Send 1 auto-dm a week

What defines your success here?

Remember, you shouldn't be hoping for a one-hit wonder here

Consistency is the key

So follow the schedule and keep on laying out the content

2. Cold emails

Warm up a domain
Send out 10-15 personalized emails a day
Optimize the emails

Success is in numbers

You won't land the right client in just a week

You'll need to push out 200-400 emails before you start hearing your first Yes!

4/ Onboarding

Your first yes is going to put you on a whole different level!

You've just achieved what most only dream of...

But it's time to reel the client home.

1. Access and content strategy

The moment they pay, send them the onboarding questionnaire
Your questionnaire should ask them about their goals, their target audiences, the current setup, their competition, and their offer, and grant you access to everything you need
Fasten the pace of the communication by setting up slack for them
Use the content they've added to the questionnaire to create a strategy for them

2. Kick off call

Use kick off call as the opportunity to understand their goals and branding
& show them the roadmap of what to expect ahead

5/ Deliverables & actual work

When it comes to deliverables and actual work, there are ONLY 3 things you need to keep in mind:

Low hanging fruits:
Identify the lowest hanging fruits as per your strategy and implement it
Creating systems:
These will tremendously speed up the process by answering the "what's next?" question. The right system will take you to step by step through the setup and prepare you to deliver.
Reporting & optimization:
Your initial setup will never be perfect. It will need iterative improvements. Every month, show your client the findings and how you'll optimize your results.

There you go Reader -

The 5 step blueprint for starting your agency and scaling it to six figures (and beyond)

It may come as a surprise to some, but the strategy above took months to come into realization

That's months of trial, error, and testing

But as soon as it was perfected, Utopians had access to it

But that's not all...

If you join Utopia today, you can access:

👉 All my winning scripts

👉 The exact step-by-step roadmap for YOUR niche

👉 Strategies and case studies from key players in the industry

👉 Exclusive discounts on every tool YOU need

👉 & weekly calls to guide YOU myself

Last week, we also launched new Quests within Utopia. These are defined milestones to help Utopians scale their business to the next level!

Needless to say, we are helping marketers, like you, start their agencies and build a cashflow with just a few hours of work a day

The best part?

It'll only cost you $25/mo

We even have a 100% money-back guarantee

What are you waiting for?

JOIN UTOPIA TODAY!

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SaaS brand owner Email Marketing Blueprint compelling email designs agency blueprint sheet ultimate agency strategy email marketing agency BIG fat claim

The 5 step blueprint for starting your agency and scaling it to 6-figs (and beyond)

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