Top of the lyne - Take a long, hard look at yourself
Take a long, hard look at yourselfFresh off the PLG press🗞: Figma sells out, Dreamforce takes over downtown SF, Fazz and Codacy get wings, and a lot more!
👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)
Into the Twitterverse 🐦🌌
figma: we are the fun, independent way to design :)
adobe: what about $20,000,000,000
figma: ok fine
The 20th Dreamforce has already given us the Salesforce Genie and the new Slack Canvas. We heard from Bono, Jane Goodall, Stewart Butterfield, and RHCP. We saw 30-foot artificial waterfalls and a man who attempted to dress himself head to toe with just free swag (and failed). All good stuff. But lest we fail to forget amidst all the noise of Dreamforce - yesterday was the day Matthew McConaughey announced that a presidential run may be “inevitable.”
Traditional GTM tools woefully underserve growth-stage PLG companies. But today’s modern data infrastructure stack has unlocked new enablers for a hybrid PLS motion.
In our latest @BessemerVP roadmap, @spdholakia @aschmitt111 & I discuss purpose-built solutions powering PLG🚀👇 🔎 The PLG huntFaster replies 🤝 Positive Replies ft. Lavender 💜 Lavender might become your new favorite email assistant. Get positive replies faster by personalizing and optimizing emails with AI. Loved by teams across SaaStr, Brex, and many more, Lavender is a true email wizard for all sales teams! Our users are the real #emailwizards.🧙♂️🧙♀️
Lots of #LavenderLove for Adem and Will who sent us this video they made.
💜 Which hot and upcoming PLG company are you most excited about? 👇🏻 Fundraising, Venture Capital, and Exits 🤑
Southeast Asian fintech Fazz raises $100M Series C to serve businesses of all sizes tcrn.ch/3U6u25n by @CatherineShu
Launches, events, and releases
Nerding out on PLG 🤓📚Community is where it is at!🔥 Claire Butler, Senior Director of Marketing, Figma deep dives into how Figma layered community into its GTM strategy at every stage from stealth to enterprise. From taking over design twitter to design advocates, it is a true masterclass in fueling growth led by community!🚀
Blazing Hot Meme Zone ⚡️Know someone that would enjoy reading this? Go on, spread the joy 👇🏼 Some housekeeping… Is your mailbox trying to keep our content away from you? 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy! Thanks again, and please tell a few friends if you feel like it. How did you like this week’s newsletter? Legend 🤩 - Great 😄 - Good 🙂 - OK 😶 - Meh 😒 If you liked this post from Top of the Lyne, why not share it? |
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📍SaaStr Annual '22 - Come say hi 👋
Tuesday, September 13, 2022
We're with the rest of the cloud at SaaStr Annual this week
Figma wasn’t built in a day ❤️
Thursday, September 8, 2022
Fresh Off the PLG press🗞: Figma's early days, lessons from Tesla, a Tok a keeps irrelevance away & the run up to SaaStr 💫
If the FOMO hasn't kicked in yet, it will now...SaaStr Annual 2022! 💥
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Your guide to everything that's HOT🔥 at the World's #1 Cloud Gathering ☁️
Just another glorified newsletter tool 🗞
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Fresh off the PLG Press: Substack supremancy🙌🏼, PLG Flywheels 🎡 & the one tool to help you sleep better 😏
Growing Zapier past $140M ARR
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With Steeve Vakeeswaran, Head of Sales & Expansion at Zapier
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