I'm Learning Out Loud - Progress Report 10: Student Personas
Progress Report 10: Student PersonasHow a student persona is not the same as a customer persona
Oh hey there! Thanks for checking in on how my online course is going 🙂 Today’s update is all about student personas. Personas are profiles that depict a target customer or user. They help business owners and product creators better understand who they are designing for and selling to. Likewise, online course creators benefit from personas. Specifically, student personas. It’s easier to make design decisions for your online course when you have a solid understanding of who your students are, what their pain points are, where they’re currently at in their learning journey, and where they’re trying to go. This ensures your course is learner-centered. It’s common for course creators to use marketing or UX design persona frameworks. The problem is the context isn’t quite the same. There are specific considerations for a potential student that is different from a typical buyer persona. So I’ve rounded up 5 considerations I’m keeping in mind when researching my target students. Let’s dive in ⬇️ 1. Pre-existing knowledge or skillsAs adult learners, we come to the "classroom" with a lot of background knowledge, skills, habits, and mindsets. Some of this will be relevant to the course and can be built on. Or perhaps it’s the opposite. There might be concepts students need to unlearn and adjust their understanding.
2. Context of applicationCustomer personas will typically look at the context of how people are using a product. Specific to an online course, I want to know where students are applying their new knowledge and skills. Will it be at their job? For their business? A personal hobby? With this context, I can frame my course and the content in a way that’s most relevant and actionable for students.
3. Motivation to learnThere are two parts to this;
Another way to look at this is in terms of consequences. What happens if the student never learns the skill or doesn’t complete the course? Based on the research for my particular course and student personas, one reason a content creator would want to learn course creation skills is that they don’t have the budget to outsource and hire an instructional designer. And so, by learning how to do it themselves, they can save money as well as maintain creative control. But they’re not looking for the level of expertise and instructional design skills I’ve gained throughout my career. They just want a practical framework that gets them to their desired outcome.
4. Existing feedback systemsI can’t stress enough how crucial feedback is to learning. And this is often neglected in online courses, especially in self-paced formats. But think about it: How would you know if you’re doing well or progressing at something without receiving personalized feedback? When I worked on corporate training, a game-changer was finding opportunities to align training with existing processes and moments when employees were already receiving feedback (e.g. performance reviews, internal team demos, QA processes). Sometimes it’s not a perfect fit. But it’s worthwhile to try designing for the student’s existing systems and workflows.
5. Tools-savvinessOften, when demonstrating a skill you’re also using tools, equipment, or resources related to the activity. Similar to building on pre-existing knowledge and skills, students might be familiar with these tools in a different context. For example, a lot of people have used Zoom. But they’ve used it as an attendee, not as a facilitator. On a related note: Finding out how “tech-savvy” students consider themselves can be insightful. This is a common hurdle that can detract from the core learning objectives of the course. Even if the course topic isn’t technical at all, an online course by default requires students to use technology.
Thanks for reading!Curious to hear if you’re also researching and trying to understand your student personas better. Drop a comment or message me at brainoflaraine@gmail.com. Have a great end of week! Laraine Did you know feedback is one of the most critical factors for learning?So if you have any thoughts, ideas, or constructive criticism about this newsletter or project, please don’t hesitate to fill out this anonymous form: |
Key phrases
Older messages
Progress Report 9: Learning New Course Creation Skills
Thursday, September 15, 2022
3 unexpected skills you'll learn as a course creator
Progress Report 8: Meeting My Target Audience
Thursday, September 8, 2022
Let's be friends on Instagram :) Plus, an update about my freebie strategy.
Progress Report 8: Tidying Up My Brand
Monday, July 25, 2022
A good ol' before-and-after of some tweaks I've made on my biz channels. Also, I'm getting on Instagram.
Progress Report 7: Task Analysis
Monday, July 18, 2022
How this first step can take a course from mediocre to exceptional
Real Talk: My 3-Month Reflection on Learning Out Loud
Thursday, July 7, 2022
A letter to myself and anyone starting to build in public 💌
You Might Also Like
🧙♂️ NEW Partnerships: Phillips 66, La Mexicana, Blue Ribbon, Clicked, and many more [Apr 25]
Thursday, April 25, 2024
Plus secret research on Farm Boy, Upside, and Mack Weldon
Everyone wants growth
Thursday, April 25, 2024
But it needs to be sustainable We have 4 updates for you this week: 1. Unlock Sustainable Growth Everyone wants growth. But to scale your business, you need more – you need sustainable growth.
Meet the “Squishy Love Ball”
Thursday, April 25, 2024
What happens when you show your true colors
The Prison Manual That Was Key To An Escape
Thursday, April 25, 2024
... and why did the let an inmate have jewelry-making equipment?
Fear is Your Companion, Not Your Enemy
Thursday, April 25, 2024
Instead of trying to avoid fear, embrace it as an indicator of the importance of what you are about to share. Writing honestly and authentically means sharing despite fear. View in browser Write of
Workshop Registration Confirmation: Test Drive Write of Passage
Thursday, April 25, 2024
Hey writers, You're in! We're confirming your registration for the Test Drive Write of Passage workshop with David Perell. This workshop will give you a taste of the Write of Passage Bootcamp.
What Are You Doing All Day, Scrum Master?
Thursday, April 25, 2024
Join the 2024 Survey Now!
Workshop Registration Confirmation: Test Drive Write of Passage
Thursday, April 25, 2024
Hey writers, You're in! We're confirming your registration for the Test Drive Write of Passage workshop with David Perell. This workshop will give you a taste of the Write of Passage Bootcamp.
1 Day Social Media Book Blitz Plans $19 • 16 tweets / day + ...
Thursday, April 25, 2024
Get your book on Twitter, Facebook, Pinterest & Tumblr! Please enable images to see this content ContentMo 1-Day Social Media Plan Your eBook, paperback, hardcover, or audiobook can be any sale
Free Kindle Book by Jim Melvin • Award-winning Fantasy • Do You Believe in Monsters? (Dark Circles Trilogy Book 2)
Wednesday, April 24, 2024
Dark Circles is the winner of seven prestigious international awards. Welcome to ContentMo's