2x mobile leads (chat bot study + free tool)

Anyone who’s ever built a landing page knows how hard it is to convert Mobile traffic especially from Facebook Ads.

Dimitry Kagan managed to double his conversions by switching from landing pages to a chat bot.

Here’s how:

1. First he tested out a “Messages to Page” campaign and it went pretty well! A Customer Service Rep chatted with people and converted them.

2. Then he turned the highest converting flow into a script to automate the process.

3. He created a Facebook Chatbot, and now it chats with leads even while he sleeps.

The 4 tools we’ll need to create your Facebook Chatbot campaign:
3.1. A regular “Clicks to Website” Facebook Ads Campaign, only instead of a website URL, you’ll pick “Messenger” as the destination.
3.2. Chatfuel: a free chatbot builder
3.3. Zapier: to extract leads from chats
3.4. Google Sheets: to store lead info

Example by Dmitry - In the ad leading to the chatbot he writes:
“Want me to create a great landing page for your business?
Click this link and type: “landing” in the chat”
That way, when people will chat with your bot, they’ll know they can use this keyword. And you can program the bot to respond to it with an appropriate answer.

Result: a 35% conversion rate from clicks to leads = (double the performance of his landing pages) + cheaper clicks to the bot.


Cheers,
Charlie Patel ;)



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