GrowthHackingIdea - 0% to 500% ROI (smart Facebook study)

Spearmint LOVE sells baby clothes and goods. They started doing good but eventually their ROI disappeared.

For 6 months they tested different solutions.
Until they uncovered 2 tricks that 5x-10x their ROI.


Trick #1.

They started to put up a photo, not just of a shirt or shoes, but of an entire outfit that appeals to a particular emotion.
Moms started to buy everything in that picture.
Example:



Trick #2.

They realized an obvious thing - children grow and they need to readjust their Facebook ads according to the age.

1. So they started to advertise only to pregnant moms.
2. Then they added the visitors to a retargeting audience.
3. Based on how long the visitors are in that audience, they know the approximate age of the baby.
4. For different ages they show different suitable clothes and goods.

Voila: 5x-10x ROI.

Source: www.bigcommerce.com


Cheers,
Charlie Patel ;)



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