The latest news from Balsamiq:
We’re looking to hire our first Head of Marketing. Can you help us find the one?

Trouble viewing?
View it online.

We don’t do marketing in the traditional way, so this search won’t be easy.
But this is a dream job!

As a small, independent software company, we feel very lucky to have attained the success that we have without a lot of marketing. We launched a product in 2008 that many people didn’t know they needed and rode a sustained wave of word-of-mouth promotion for a long time as a result. The product itself and our awesome community (thank you!) did a lot of the work for us.

The remaining marketing that we do has been led by our founder Peldi. He enjoys doing it and has done a pretty good job at it, but he recognizes that he has reached his limits, both in terms of skills and time.

It’s time to hire someone who can take our marketing to the next level. 🥳

We need someone who can help us decide on the best marketing tactics, and execute them. Could it be you?

Here are some of the current challenges we’ll need your help with:

We noticed that the people who could benefit from our tool the most sometimes no longer find us in their research, and end up settling for a less appropriate product, which is a real shame.
We continue to add value to the product, but we don’t tell anyone about it. 😞 We’re so bad at tooting our own horns.
Our product has started to develop a reputation for being ancient and tired. It’s very much NOT, so we need you to fix that! 😅
Our positioning could be communicated better, and our product offering is confusing, with too many versions, and uncommon pricing.
Our company story is still interesting, but Peldi wants someone else to tell it.
By doing very little marketing we’ve left a lot of money on the table. With your help, we’d like to pick some of that up 🙂 Not to grow faster, but to ensure our longevity.

Are these things you’d be interested in solving with us?

TAKE A LOOK AT THE JOB POST

We are sharing this with you today before posting it on dedicated job sites. We’d love to hire someone from our inner circle!

We don’t do marketing like everyone else

In our 15-year history, we’ve never even set up a funnel on our website. We rarely look at analytics!

We prefer conversations to conversions, and nice and steady 2-3% growth over short-term “growth hacking” techniques.

We have strong ethics and go to great lengths to protect our customers' privacy.

We believe that customer service is a huge part of marketing, and delighting customers is our favorite thing to do.

We talk more about this, as well as give examples of what kind of marketing initiatives we like to run, on the job post.

TAKE A LOOK AT THE JOB POST

Happy customer of the month

Balsamiq is my design happy place 🥰 I could play with wires all day! — Desiree White

Product news

We recently did a performance and bug-fix release, but the next one will have very exciting new features.

Here’s a little sneak peek! 🤩

Wireframing Academy news

With summer winding down and school starting back up, we’re picking up the pace again ☺️ We just scheduled our next webinar, called Design Tips for a More Effective Nonprofit Website, for October 27th. Sign up on our Webinars page.

We also recently published a new article called Common Website Mistakes and How to Fix Them. And Billy gave a great talk at the DesignOps Summit about Pro-level UI Tips for Beginners. You can watch the recording for free.

Last, but not least, don’t forget to sign up for news about our book! We’ll be sending out the first update soon.

UX/UI links for September

When Product Design Meets Content Design, Customers Win — by Ariel van Spronsen
5 Types of UI Notifications— by Nick Babich
Accidental Dismissal of Overlays: A Common Mobile Usability Problem— by Raluca Budiu, Sana Behnam, and Kate Moran
Designing Better Inline Validation UX — by Vitaly Friedman
Your Design is Trash — Throw It Away — by Nate Schloesser

Company news

We accidentally went viral the other day! In light of Figma’s acquisition, we thought we’d send out a little reassuring tweet to our customers stating what we’ve been saying since day one:

Well, we underestimated how much people on Twitter love a bit of drama, because our tweet was seen over 600,000 times, retweeted over 500 times, and got over 5,000 likes (we love you too! 😍).

Oh well, back to work for us. 😉

Other news:

We can’t improve without your help! Join our Research Program and let’s make Balsamiq better together! ☺️
Sponsorships and raffles: notable events we sponsored this month are Lesbians Who Tech & Allies Summit, Business of Software Online, Interact London, and more!
Notable recipients of our Free Software Program:
- The Giving App's mission is to support trustworthy causes and inspire future generations of philanthropists.
- Alliance Française de Zurich offers a wide range of French language courses and cultural activities.
- Thomas Pocklington Trust is a national charity in the UK dedicated to improving the lives of blind and partially sighted people.

That's it for this month!

If the Head of Marketing job is not for you, would you please help us spread the word? Thanks so much!

See you next month, with more behind-the-scenes news from your friends at Balsamiq!

Leon for the Balsamiq Team

Most new customers find Balsamiq via recommendation...

If you know someone who might enjoy this newsletter, we would be most grateful for the introduction. Could you please forward this email to them?

If this newsletter was forwarded to you, please subscribe!

View in Browser | Update Your Preferences | Unsubscribe

Balsamiq is looking for a head of marketing!

We don’t do marketing like everyone else

Happy customer of the month

Product news

Wireframing Academy news

UX/UI links for September

Company news

That's it for this month!

Most new customers find Balsamiq via recommendation...

Older messages

Balsamiq resources to help you see like a designer

Balsamiq’s Spotlight on “Solopreneur” Andy Brice

Should Product Managers Wireframe? Here's Balsamiq's take on it

Balsamiq interviews about the No-code world

How Balsamiq Outsources Content Projects

You Might Also Like

Cascade, HTMX, Sponge Furniture, Meaning of Color, Flipbook

9 Trends From Milan We Can’t Stop Thinking About

Subframe, Attributes vs Properties, Front End Handbook, aspect-ratio, GenAI

Ritmo, Climate Change, Icons & Typefaces, Click Wheel JS, CarPlay

Why Jake Arnold Doesn’t Text Clients

The secret ingredient to media success

#453: Design Systems

👨‍🏫 Striking Educational Website Designs + 🏆 Challenge Updates

Code Connect, JS Naked Day, Shape of AI, Product Design, CSS Grid Level 3

Accessibility Weekly #393: When Security and Accessibility Clash