Master craftsmen are in a league of their own. Their works are a class apart, and those who can afford them won’t have it any other way.

Apart from the skills honed over the years and a deep passion for their craft, they have access to two asymmetric leverages that ordinary craftsmen do not even bother about.

The benefits of these two leverages are subtle for the eyes of ordinary craftsmen but potent enough for master craftsmen to do everything in their abilities to have them.

From ancient to modern times, master craftsmen in all fields cultivated these two leverages but seldom publicized them. It’s only when you study their lives and connect the dots, the common thread reveals itself.

Here are those two leverages:

1. Specialized Tools: Humans can do epic shit because they have built a variety of tools. If you doubt it, throw the screwdriver out of the window and try using your nails on that rusted screw. It’s not just James Bond; all master craftsmen have specialized custom tools in their private collections. These tools need not be shiny million dollars gadgets, they can be humble handmade ones, but they should be purpose-built for specific needs.

2. Access to a common thought pool: Even though masters seemed to live secluded lives, they all had at their disposal a group of great minds to discuss the matters of their craft and seek advice. These secret societies have been careful in whom they let in, as every new mind affects the quality of the common thought pool.

As a growth craftsman, you should look for opportunities to build these two leverages.

Specialized tools for SaaS growth ranges from analytics software to marketing automation ones. Build cohesive weaponry and be hands-on in it. Don’t limit yourself to standard tools; if your business needs one, build a custom tool instead of letting opportunities pass by. SaaS Growth Strategy Model is one such tool that I have built and used repeatedly to extract impactful growth levers from the data.

Very few things change as fast as growth landscapes. Strategies that performed a few months back, no longer give a profitable return on investment today. Performance of acquisition channels changes with every policy update from big tech. You simply can not rely on the books written years ago. Build a community of growth warriors or be part of one. Communities, big or small, when having a combination of the right minds, can inspire you to generate new ideas for existing problems and stay on top of your game.

Yesterday, I discussed the SaaS Growth Strategy Model. The giveaway with discount and access to the organic SaaS growth community is available for two more days. Don’t miss out on it.

Giveaway: SaaS Growth Strategy Model

Click Here to download the SaaS growth strategy model. The first 51 people will get a great discount:

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• 15 Coupons [4 coupons left]: 50% discount, get the model at $25, use code DISC50

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Get it within the next 48-hours i.e. before 8:00 AM PDT, 01-October-2022 and you will also get:

• Free membership of Organic SaaS Growth community.

• 30-Minutes consulting call where I will help you set up the model for your business.

Click Here To Get SaaS Growth Strategy Model

Talk to you soon.

Until then,

Ankur

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