GrowthHackingIdea - 2x more trial signups (3 small changes)

LiveChat is an online chat widget for websites to communicate with visitors.
At the bottom of each widget they have a “Powered by LiveChat” link.
This link is a main source of their traffic.

But only 0.6% of this traffic converted and signed up for a trial.

Here’s what they did to improve their conversion rate:

1. They used the URL of the redirecting website in the headline to add context.
For example: "Start using the same live chat as [domain you came from]"

2. Created a simple GIF showing how LiveChat looks and what it does.

3. Removed global navigation.

Result: conversions and signups for a trial increased by 2.14 times!

Here’s how their new landing looks:


Source: developers.livechatinc.com


Cheers,
Charlie Patel ;)



Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9

---

Unsubscribe | GrowthHackingIdea / StartupGrowth.com | 1460 Broadway New York, NY 10036