Why physical stores will remain important

The exponential growth of e-commerce, the pandemic, and a global economic downturn has left physical retail fighting against extinction.

It’s not all doom and gloom though! There is evidence that shoppers remain optimistic about the future of physical retail.

To prove this, we ran a survey to gain insights into US consumers which shows that 82% of consumers believe that physical retail will never disappear and 72% consider the in-store experience as the most essential aspect of their buying journey. The human need for physical experience remains strong, we crave the sensory and mental stimulation of feel, touch, smell, and sight.

In this independent research report, we highlight the challenges and the once-in-a-lifetime opportunity that unified commerce and smart technologies present to retailers.

Download Now!

Want to reach 122,000+ retail executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

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