OCTOBER 4, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

Important Change:

It’s here! The brand new Tilt Rewards program!

You can now get fabulous rewards for spreading the word about the awesome newsletter you read twice a week. See all of the rewards (including awesome swag) at the bottom of this newsletter.

It’s simple. Send your unique referral link to friends or share it on the socials. When someone subscribes with your link – you win! Keep track of your referrals at the bottom of your newsletter. When you hit prize levels, you will receive an email from the Tilt team with further instructions.

**Please note: Your referral link remains the same, but your referral tracking resets to zero with the start of the new program. We sincerely thank you for what you have done so far and invite you to keep telling everyone about the Tilt.

Thank you for being part of the Tilt family and happy referring!

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In This Issue: An entrepreneur explains what led up to The 10K Creator Podcast and how you can follow the same model. We stan a pro-aging advocate. And Google is delivering online forum content to its search results.

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Collaborations can fuel the growth of your content business. Too many creators fail at this strategy because they think they can’t do it or receive too many rejections. This three-step system supercharges my collaboration outreach and ultimately led to The Tilt’s newest podcast, The 10K Creator.

1. Do something that gets you noticed: My creator journey started with a book project. I piggybacked on the August 2021 #Tweet100 challenge by Jay Clouse. As I wrote the book in public, I used the hashtag to get more exposure.

Two things happened: 1. I got the attention of other creators (my target audience) doing the same challenge. 2. I had a mechanism to keep me accountable, so I showed up every day to do the work.

2. Give value first: Too many creators reach out to prospective partners with an ask rather than a give. I’ve worked with creators with audiences of 10K, 50K, and even 150K+. How? I connected with them long before I asked them to come on the podcast. When I made the ask, I also made it relevant to them.

3. Offer to do all the work: To make it as easy as possible for your potential collaborator to say yes, use this phrase: “... and I’ll do everything.”

The 10K Creator Podcast: I followed these steps to create a collaborative podcast with The Tilt founder Joe Pulizzi that debuted Sept. 28.

A few months ago, I emailed Joe. He and I chatted at Creator Economy Expo in May. I referenced the conversation, mentioned his interest in growing The Tilt audience, and said I had a win-win-win idea to share. I also included my calendar link so he could schedule a call with me.

On our call, I pitched him my idea – a 10-episode podcast documenting the content creator journey from zero to 10K, as in 10,000 audience members and $10,000 a month in revenue.

Joe ultimately concluded the podcast would work as long as it could sell sponsorships before we created it. Making a revenue-generating podcast from the start was a brilliant idea.

He reached out to brands that already worked with The Tilt. Lulu, ConvertKit, and Streamyard signed on in a matter of weeks.

Could I have done this on my own? Probably, but not to the same extent or in the same time. I don't have hundreds of thousands of social followers, an email list of 16K people, or a podcast that already gets 20,000 downloads a month as Joe does.

Six weeks after the deal was done, Joe and I have recorded the first four episodes of The 10K Creator that lives on the Content, Inc. podcast page – and the debut podcast went live Sept. 28. It’s delivered to Content Inc. subscribers as bonus episodes.

– Daren Smith

See the dollar amounts generated from the sponsorships and the revenue for Daren and The Tilt in the full article.

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Entrepreneur: Rolonda Rochelle

Tilt: Gen X pro-aging advocate

Scene: Website, Instagram (689K), Facebook (337K), YouTube (109K), TikTok (165.3K)

Snack Bites:

• Rolonda Rochelle found life after 50 to be an exciting time and fruitful content tilt.
• Developing an audience online helped her gain a recurring role and producer credits in DeWayne Colley’s KountryWayne digital series.
• Rolonda partners with brands who want to connect with her audience and has launched her own product lines to expand her business revenue.

Why We Stan: Rolonda embraces her content tilt in all that she does, from her pro-aging advocate blog and social media content to her acting roles and her partnerships and products. She also recognizes the value of building an email audience – making it the first option people see on her site and requiring email addresses to learn more about some of her new products.

– Shameyka McCalman

Read the full story of Rolonda Rochelle.

Know a content creator who’s going full tilt? DM us. Or email tilt@thetilt.com.

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• ​Getting Started with Social Tokens [Do's and Don'ts] (Content Inc. podcast)
• ​Creator Economy Goes Bear Market (This Old Marketing podcast)
• ​3 critical mistakes startup founders make. (StartupDaily)
• ​Public relations basics for new entrepreneurs. (Alibaba)
• ​It’s Cybersecurity Awareness Month. How secure are you? (Small Business Trends)

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Be Part of the TILT Nation with Our New Rewards Program

Share The Tilt Newsletter with other content creators and get free $TILT coin, swag, and more.

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*Please note rewards program only available to US readers at this time. The Tilt reserves the right to reject referrals at their discretion.

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Your team for this issue: Joe Pulizzi, Pam Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Daren Smith and Shameyka McCalman.