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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Seed Paper

Seed paper is paper made with embedded seeds.

The paper can be planted directly into soil, which can eventually grow into live plants.

Interest in seed paper is growing as manufacturers are starting to use the material to create eco-friendly, plantable packaging for their products.

For instance, Grow-a-Note is a startup that manufactures various types of seed paper: seed cards, seed gift wrappers and seed envelopes.

What's Next

Seed paper is part of the Plantable Packaging meta trend.

54% of US consumers say that sustainable packaging plays a significant role in their purchasing decisions.

And plantable packaging is becoming a practical option, thanks to a growing number of companies that offer plantable packaging solutions on an enterprise level.

Topic #2

Reverse ETL

ETL, short for “extract, transform and load'', is the process of transferring data from an application to a data warehouse.

(For example, from a CRM like Salesforce into a data warehouse like Google BigQuery).

Reverse ETL, as the name suggests, is the inverse of that process.

The reverse ETL process makes warehouse data actionable by feeding that data directly into third-party tools that an organization uses.

For example, someone using Salesforce can quickly gather data about a group of customers sent into their workflow.

Interest in reverse ETL tools has skyrocketed ever since the first batch of reverse ETL tools (like Census) were launched late last year.

What's Next

Reverse ETL is part of the Operational Analytics meta trend.

Operational analytics is the process of using data analytics to improve efficiency and effectiveness.

The rise of new technologies (like reverse ETL) is why the operational analytics market is forecasted to 3x by 2027.

Topic #3

Lip Plumper Gloss

Lip plumper glosses are products that make the lips appear fuller and plumper.

The product has gone viral on TikTok, with videos mentioning lip plumpers amassing over 465 million views on the platform.

Interest in this product category initially began when Mikayla Nogueira, a popular makeup artist and influencer, posted a review video of the Derol lip plumper gloss.

This video quickly gathered over 15 million views and over 3.4 million likes on TikTok.

What's Next

Lip plumper glosses are part of the TikTok Makeup meta trend.

TikTok has become home to a vast makeup community.

Searches for “TikTok makeup” have increased by 6300% in the last five years.

In fact, the hashtag #makeup has over 300 billion views on the platform.

Lip glow oil, contour wands and hair perfectors are examples of trending makeup products that were put on the map thanks largely to TikTok.

Topic #4

Cloud Visualization Software

Cloud visualization software allows organizations to visualize their cloud infrastructure.

This is helpful as visualizing cloud infrastructure enables businesses to better understand cloud resources and pinpoint cost inefficiencies.

It also helps to demonstrate compliance and identify potential compliance violations.

Fugue and LucidScale are examples of trending cloud visualization tools.

What's Next

Cloud visualization software is part of the Cloud Cost Monitoring meta trend.

Approximately 82% of organizations say that implementing cloud systems turned out to be more expensive than initially thought.

A large chunk of this cost comes from inefficiencies and mismanagement of cloud infrastructure.

For example, last year companies wasted over $26 billion on idle cloud space and “always on” resources.

Which is why a growing number of companies are actively looking for ways to mitigate these costs.

In fact, according to one survey, 61% of organizations consider cloud cost optimization and monitoring their #1 cloud-related initiative.

Exploding Topics
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Exploding Topics - ET: October 4th 2022

Topic #1

Seed Paper

What's Next

Topic #2

Reverse ETL

What's Next

Topic #3

Lip Plumper Gloss

What's Next

Topic #4

Cloud Visualization Software

What's Next

Older messages

ET: September 27th 2022

ET: September 20th 2022

ET: September 13th 2022

Heads Up

Early Trends

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