Elevator Pitch champion crowned at the GeekWire Summit | Magic Leap takes aim at AR enterprise market

Elevator Pitch finale: The ride to the top had a celebratory stop at the GeekWire Summit on Thursday, as the finale of the Elevator Pitch startup competition crowned a champion. When the judging was all said and done, Katherine Sizov, CEO & co-founder of Strella Biotechnology, creators of sensing technology that predicts the ripeness of produce, beat out three other entrepreneurs on stage at the event in Seattle. Read more about Strella and the other pitches. 

Other coverage from the GeekWire Summit: 

• Venture capital panel: The slowdown in funding for startups might actually be a good thing for some companies — here’s why. 

• Magic Leap takes aim at enterprise: When the mysterious augmented-reality venture was founded back in 2010, the idea was to transform the consumer market with a goggle-eyed headset that would let users play with robotic digital gremlins and a virtual solar system. Magic Leap Chief Technology Officer Julie Larson-Green, a former Microsoft leader, acknowledged that times have changed.

• What’s going on with the economy? The chief economists at Zillow Group and Indeed helped us make sense of the shifting economic winds and the impact on hiring. Read more. 

Seattle mayor concerned about remote work: Mayor Bruce Harrell said he was worried about the impact of people working at home on the city’s retail businesses and potential loss of tax revenue. Read more.

Thanks for reading, go Mariners, and have a great weekend. — GeekWire managing editor Taylor Soper, taylor@geekwire.com.