What is the coolest startup product demo you've ever seen? Here's mine 👀
Steve Jobs famously said: “The most powerful person in the world is the storyteller.” In tech startups, however, there’s a dangerous misconception that you should let the product speak for itself. "Great products sell themselves” they say. It rarely works that way. By relying on your product’s so-called innate congenial talents, you are leaving too much to chance. It shouldn’t be surprising that the top 1% successful product creators take an alternate approach and choose to tell their own stories. They get intentional and pro-active in telling a powerful story that can rally an early adopter community .. using their product as an aid. But where do you start? How do you make your product demo compelling? Well, I’d start with studying and taking notes from the greats. The iconic demos. Here are some iconic startup product demos to spark your imagination: ⚡️ 1. Dropbox
What I love about it?The demo is presented by the founder Drew Houston himself. It’s raw, authentic, clear and speaks directly to the target user (in this case, a tech savvy early adopter). In 90% of the cases, don’t aim to be clever. Just clear and simple will take you really far in helping connect with your audience. 2. MmhmmWhat I love about it?Who remembers this demo from 2020? It blew up on tech Twitter. I love how hilarious and comprehensive the demo is. Phil’s a natural storyteller despite looking very unassuming. The marketing cost for this was probably $0 given it was just Phil showing the tool around. 3. DescriptWhat I love about it?One of the rare well executed high-budget marketing demos. The video is a blend of fun visuals, popping colors, well branded storyline yet somehow retained a startup vibe and highlighted key product features. 4. PatreonWhat I love about it?I love that this was a high-budget demo but directed in a way to highlight Jack Conte as the narrator. Why? Because he’s the ultimate user himself given that he’s a creator who can be relatable to the average Patreon user. I also love how each frame in the video features a specific Patreon creator as the story unfolds. 5. tl;dvWhat I love about it?That it is funny as hell. Plus you can tell it was done on a shoestring budget by a scrappy founder. Less budget but more wit. It won a Product Hunt award for the best video in 2021. 6. ReplitIntroducing voice & natural language command bar.
Talk to your IDE to generate entire projects, manipulate files, change the layout, refactor code... anything you like!
Coming soon to @Replit AI Mode. What I love about it?Feels like a scene from a sci-fi movie. Replit is a beloved developer tool and this demos shows how the tool is evolving rapidly and adding more innovative use-cases like “taking to an IDE” and letting AI write /refactor code. Finally, my favorite one of them all: 7. RunwayMake any idea real. Just write it.
Text to video, coming soon to Runway.
Sign up for early access: runwayml.com What I love about it?Similar to Replit, Runway is about a painting a picture (pun intended) of what’s possible with the technology. Clearly done with a high-budget agency, it still retains the essence of a startup showing it’s latest creation. Turning text into visuals is masterfully presented through a series of imaginative prompts. The music and the fun ending makes it extra compelling. What did you think of this list? What is your favorite? Do you have any other demo you love more? Announcements:
Thank you for reading and giving me a piece of your attention! If you liked this post from KP's Column, why not share it? |
Older messages
The building blocks of building in public [part 1]
Sunday, October 9, 2022
tactical tips for founders who always wanted to build in public but are stuck somehow
You Might Also Like
🚀 Google AI Updates, Top Tools, and Must-See Marketing Guides!
Friday, January 3, 2025
Explore the latest on Google's AI push, OpenAI's missed promises, and WWT's big acquisition. Plus, discover trending tools like SEOBot, Quick Mock, and expert tutorials to boost your growth
One year to change your life
Friday, January 3, 2025
Read time: 45 sec. one quick note before we dive in: our (insanely good) new years deal is almost over - snag it here before it's gone. -- It's that time of year when everyone posts the same
10words: Top picks from this week
Friday, January 3, 2025
Today's projects: LinkBoss • Travelnaut • Disney AI Poster Generator • SuprForms • GenYOU • Monibot • Crossworlds • Shy Editor • Helpello • Essembi • Page Roast • PowerDreamer 10words Discover new
Issue #133: Building $1K-$10K MRR Micro SaaS: Asset Management, AI-Powered Design of Marketing Graphics, AI Agent …
Friday, January 3, 2025
Build Profitable SaaS products!! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
#38 Three Subtleties from the Busy Alleys of SaaS Growth
Friday, January 3, 2025
Enriching common knowledge into actionable SaaS insights for 2025 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
The Biggest Opportunity of 2025 — The Bootstrapped Founder 367
Friday, January 3, 2025
Now that we're starting a new year, let's look ahead at the opportunities and challenges facing the software business world in 2025. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
🚀 2025 is your year for change—take the leap
Friday, January 3, 2025
Freedom isn't free, but it's worth every step. Join the 5-day challenge today! Hi Friend , It's a new year—the perfect time to start fresh, take bold steps, and build the life you've
European deeptech predictions for 2025
Friday, January 3, 2025
+ Checkout's latest results; climate and healthtech predictions View in browser Sponsored by Zoom Good morning there, 2024 served up a mixed bag for European deeptech. On the gloomier side some of
SaaSHub Weekly - Jan 2
Thursday, January 2, 2025
SaaSHub Weekly - Jan 2 Featured and useful products UserVoice logo UserVoice UserVoice integrates easy-to-use feedback, helpdesk, and knowledge base management tools in one platform that empowers users
BSSA #112 - Working with influencers for your app
Thursday, January 2, 2025
January 02, 2025 | Read Online Hey! First, Happy New Year! I hope you had a wonderful year-end and that 2024 was gentle with you. If you've had any problems or things that didn't work, remember