Starter Story - Starter Story’s Sunday Breakfast #13

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Good morning and happy Sunday.

Today, I’m sending you something a bit special: what I’m calling our Sunday Breakfast 🥞.

What is the Sunday Breakfast?

It's 5 bite-sized case studies to get you motivated for the week ahead. You can read it in 2 minutes or less.

If you don't want to receive more of our emails, that's OK. You can Unsubscribe here.

I hope you enjoy it:

Scale Your Business Like A Shark

Shark Tank judge, serial entrepreneur, and investor in 32 private companies, Kevin O'Leary will be Electric’s 2022 keynote speaker at Elevate.

With that background, Kevin O’Leary (aka Mr. Wonderful), would know a thing or two about growing companies.

Join him and tons of others in Elevate 2022, a full-day event, highlighting changemakers who inspire us to make the world and workplace better - your business will thank you!

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1. The orange juice 🍊

This guy makes $3M/year helping companies nail their pricing

In just a year, he closed over 100 clients.

Why do so many businesses need this service?

Because most founders approach something as critical as how much you charge your customers (1) through guesswork or (2) copycatting.

The result? You wouldn't believe how much money some companies leave on the table by following these approaches.

Key takeaway: It’s possible to build a massive business by establishing yourself as an expert, even in a space as niche as “SaaS pricing”. In fact, it’ll be easier to market yourself as a “SaaS pricing expert” than as a “business consultant” where the competition is brutal and it’s almost impossible to stand out.

2. The coffee ☕️

This car-care service generates $50M/year

One of the highest revenues we’ve published on Starter Story. Bonkers.

However, reading this case study, their success won’t surprise you at all.

Two major key lessons to learn:

#1. How to conduct proper market research and trends analysis to spot business opportunities. If at the moment you’re looking for a business idea, you should check it.

#2. A go-to-market strategy that made them visible to thousands of people every day.

3. The eggs 🍳

This founder reached $4K in MRR in just 4 months

Started working on the project this past March. Launched the first version in June and is already generating thousands per month.

How has he got positive results so quickly?

By identifying a personal problem and confirming that other colleagues also experienced it.

Why you should read this: No matter what kind of product or service you’re working on, this case study is a brilliant example of how to run an experiment to validate demand.

4. The toast 🥪

These marketers created a card game that sold over $300K

And it’s all about helping couples get intimate.

Their next step? Taking it to the next level by developing an app that improves relationships through communication.

In just a few months, the app is already generating $3K per month thanks to subscriptions.

I love this story because: Their approach is incredibly clever. Instead of jumping straight to working on an app, they launched a set of card games to (1) validate the idea and (2) generate cash to finance it.

5. The pancakes 🥞

This super-specific online course hit 1,500 students

People will pay money to learn something.

Especially if that will help them make money in the future, like a tech skill.

This case study illustrates perfectly how a solo creator can plan, design, and launch an online course in any format.

Key takeaway: To test if you can make money with your knowledge, pick a specific topic you know well enough that you could give a 20-min talk with little to no prep.

Turn that into a sellable info product (guide, ebook, email course, etc.). Take two weeks to build and launch and follow this guy’s strategy to sell it. If you make a couple hundred dollars, double down and build something bigger.