D2C Pulse - 📕Failures, Fumbles & Learnings
Hello! 👋 D2C Pulse is a newsletter written by the team at GlobalBees, curating happenings in the direct-to-consumer ecosystem of India. The week went in a blur and there was not an hour when we did not hear about deal of the day, price drops, CPC increasing, opt-ins, home page banners, etc. Delhi felt like Banglaore- not the traffic but the weather. With Wave 2 of the festive sale in full flow, let’s get to it… What’s sizzling hot? 🔥We’re smack in the middle of e-commerce festive the sale season. Some early numbers have started coming in. The e-commerce industry in India achieved $5.7 billion of online retail sales this year during the first week of festive sales (22 -30 September) – which is a 27% year-on-year growth according to Redseer. The company also went on to say that Flipkart took the lead in GMV, which Amazon has disputed. Grab some popcorn. It also went on to mention that SoftBank-backed Meesho has become the second-largest player among the e-commerce platforms, overtaking Amazon in terms of order volume during the first week of the festive season. Meanwhile, in an updated story Yourstory has reported that the online festive sale season saw 5.4X growth in daily sales across platforms with a 3X jump in volume of shipments. Tier II is definitely providing a thrust. Amazon India recorded a two-fold jump in its customer base from Tier II and Tier III cities during the first 36 hours of its festive season sale as they accounted for 75% of its total customer base during its 'Great Indian Festival.’ Flipkart too saw more than 60% of customers from Tier II and Tier III cities. 🗞️Marketplace Updates
🍕D2C Bites
📢Leader SpeakGet the latest on what D2C Founders and Leaders had to say this week! “So while there have been many hits, the journey to these successes has been through many failures, fumbles, and learnings” - Vineeta Singh, Co-founder Sugar Cosmetics “Meat continues to languish in the kali thaili (black plastic bag) with sanitary pads, condoms, and alcohol. It's the fourth stepchild. Cultural hypocrisy was the greatest impediment,”- Abhay Hanjura, Co-founder Licious Reads and Recommendations 📚
🚩Poll CallStarting this week, we’ll share a poll for our readers about something which folks in the D2C are talking about.
That’s all for this week! Bye! Stay tuned for more. Liked this week’s issue? Share some love. Click the ❤️ below. |
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Klutz-proof clothing & Spirituality Essentials🙏
Monday, October 3, 2022
First Wave sale results, Good Glamm flips, Blueberry Popcorn & foody cosmetics!
📦Hacks, Roasts and Unboxing
Monday, September 26, 2022
Consumer growth, more jobs in ecommerce, long breaks for employees
🏍️iPhone 14 in 14 mins?
Monday, September 19, 2022
All women delivery, Coffee rush, ecommerce penetration
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FK makeover, Watch-dog bites, festive war zone begins & boujee wear!
🌶️Spice things Up!
Monday, September 5, 2022
Marico joins the club, Mead is the new poison and Influencer led brands!
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