Understanding the Gen Z and Millennial consumer

 
 
 
 
 

Understanding the Gen Z and Millennial Consumer

 

The younger generation of consumers has high expectations for retail, and brands are investing critical resources to learn how to meet their needs and anticipate future trends. In this Trendline, explore how leading retailers are evolving their in-store and online experiences to keep up. Highlights include:       

  • How does Gen Z feel about credit cards? It’s complicated.
  • Walmart aims to shift Gen Z perceptions with expansive Roblox play
  • Consumers want gender-neutral clothing. Some retailers are listening.
 
 
 

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