🔍 3 Simple Tips To Create Great Content

Fam -- it's Alex.

Just got back from Europe this Monday, and I am beat. But man, that feeling of walking through your door, knowing you are 30 minutes from laying in your own bed, is hard to put into words. Needless to say, I'm excited to catch up on sleep, and that's why this newsletter is hitting your inbox a little late.

But, let's do this.

Tim Cook did a number on the data marketers can attain.

This affects how we spend our money - which affects how we grow.

To fix it, you need to use first-party data.

This is where Northbeam enters the chat.

Northbeam stitches together every touchpoint, every channel, and every campaign into data that helps you make sound decisions.

Since its founding, Northbeam has helped marketers track over $10 billion in ad spend and over $10 billion in revenue.

And companies like The Ridge, HexClad, and Kizik averaged a 44% revenue increase after integrating Northbeam.

So, if you’re tired of the confusion, panic attacks, and headaches from second-guessing your analytics, then click here and take Northbeam for a spin.

Your revenue will thank you later.

In the next two minutes, you'll learn:

• The framework to create impactful content
• How to increase your content's mileage
• How to test "appetizer" content before creating "entree" content

And we're off.

Great content moves the needle - it’s not publishing 20 pieces for posting content.

It’s creating content that serves a purpose and solves a problem, therefore treat content like a product.

This is a shift in mindset where your content:

• Serves a specific purpose
• Solves a specific problem
• Takes in user feedback
• Optimizes based on first-party data

Every piece of content travels - some further than others.

And distribution is how you increase any piece of content’s mileage.

Great content distribution falls under four pillars: Repurpose, Repost, Remix, and Reinvent.

Here’s the simple breakdown:

Repurpose - Repurpose your pillar piece of content onto other mediums.

Repost - Re-share your content every so often.

Remix - Change how you deliver the content via different formats.

Reinvent - Take the piece of content and say it differently.

Before allocating resources and time to a large piece of content - create a testing method to validate your content.

Based on the response, determine if it’s worth it to scale or not.

For example:

Write a single tweet before writing a thread or blog post.

Film a youtube short before filming a 10-minute youtube video.

Test the appetite with an appetizer before creating the entree.

If the appetite is there - scale.

Appreciate every one of you for reading. We have some big updates and news coming soon. Excited to share with you.