🔍 An 8 Question Framework To Create Valuable Content

Almost Friday vibes.

So, happy early weekend Marketeers.

Today I'm covering the framework that helps me create engaging content.

Before we get into it, I launched two more newsletters that obsesses over nothing but landing pages and content marketing.

You can subscribe to Landing Pages Examined here with one click.

You can subscribe to Content Examined here with one click.

Most inbound funnels have a leak.

A prospective client comes hunting, ready to book a demo, but has to jump through five hula-hoops and three emails before scheduling a meeting.

And right there, your conversion rate sunk.

So, Chili Piper replaced the leaking bucket entirely. Eliminated the friction. And optimized for conversions.

Because now, the prospective client can book a demo in seconds while their appetite is through the roof.

No hula hoops, emails, or Calendly links.

Because of that, on average, Chili Piper users double their inbound conversion rates.

You do the math…

Book a demo here and improve your inbound conversion rate overnight.

Creating engaging content is an invaluable asset.

But attention is limited and earned.

And the current road to earning attention is flawed because businesses use buyer personas to determine the content they create.

That leaves you with sh*t like this:

Where personas blend and engaging content dissolves.

Instead, I follow a framework created by Amanda Nativad called the Attention Persona.

Where the information helps me define:

• Content inspiration
• Content topics
• Content types
• Content pillars
• Valuable content

I use this as the root of my content.

These are the 8 questions to create an Attention Persona:

• Who they are (Who’s the one person you wish consumed your content)
• What are their motivations (What do they want to achieve)
• 5-10 influential social accounts (who do they follow)
• 5-10 influential websites, blogs, and/or publications (where do they visit for info or education)
• 3-5 influential podcasts (what do they listen to regularly)
• 3-5 influential newsletters (what hits their inbox)
• Their target audience (who do they hope to reach)
• 3-5 trends or topics that are likely to be top of mind (what’s interesting now)

Here’s what it looks like:

With this data, I eliminate the guesswork.

Which helps me create content that serves as a magnet pulling the right audience towards my content.

Because the simplest formula to create great content is to find good content that your audience is consuming and make it better.

Huge hat tip to my good friend Amanda Natividad for writing about this and putting it on my radar.

I hope you enjoyed this issue.

Lastly, this will help some of you. I'm building a growth team at The Kollective, where I'm the CMO. But instead of hiring full-time marketers, I'm hiring the best marketers through MarketerHire and bringing them on for specific projects. It's been great. I share the people I need then, Marketerhire connects me with the perfect marketer in less than 48 hours.

If you want to try it, here's a link that'll make you a VIP member and hook you up with the best.