Oct. 12 - How Gen Z breaks the mold | Adidas, Yeezy partnership ‘under review’

Adidas says its Yeezy partnership is ‘under review’

The brand has endured weeks of taunting from partner Kanye West, aka Ye, but his “White Lives Matter” T-shirt may be the last straw.

Amid Amazon’s Prime sale, workers stage walkout at key Illinois facility

Amazon downplayed the action in Joliet led by the Warehouse Workers for Justice, which is demanding better working conditions and $25 hourly pay.

Three imperatives to be a transformational DTC brand

Hollister app lets teens shop, parents pay

The Abercrombie & Fitch Co. brand released the Share2Pay function based on company data about customer pain points.

Ann Taylor, Loft debut tiered loyalty program

The program allows shoppers to earn and redeem points across the brands’ full-line and outlet stores, as well as online.

Target starts Black Friday deals early

The retailer is launching savings three weeks earlier than last year, as consumers are cautious with spending decisions.

Marketers ramp up promotions to curb expected holiday lows, survey says

During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.

Nordstrom’s tech chief to step down this month

As chief technology and information officer, Edmond Mesrobian has spent the last four years overhauling the retailer’s data capabilities.

Walmart rolls out October holiday deals event

The retailer joins other large companies in starting holiday sales early as consumers alter their shopping habits in response to inflation.

Snapchat introduces AR try-on lenses for Halloween costumes

Users can visualize costumes from multiple TV and movie franchises before buying them through a partnership with Disguise.

Let’s get real: What TikTok’s BeReal lookalike means for marketers

Delta and Starbucks link their loyalty programs in a bid for repeat customers

Benoit Pagotto: The Nike-Backed Gamer Building the Supreme of the Metaverse

The Crocs Comeback: How the Brand Infiltrated the Cool Crowd

First Look at Saks Fifth Avenue’s New Men’s Advanced Designer Floor