Starter Story - Starter Story’s Sunday Breakfast #14

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Good morning and happy Sunday.

To make the weekend more enjoyable, we're delighted to share with you the Starter Story's Sunday Breakfast 🥞.

What is the Sunday Breakfast?

It's 5 bite-sized case studies to get you motivated for the week ahead. You can read it in 2 minutes or less.

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I hope you enjoy it:

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1. The orange juice 🍊

This solo founder hit $5M in total revenue

With most of it being profit. Her businesses (content and online courses) have very low expenses.

At the moment, she works around 10 hours per week.

Plus, has already saved enough money to retire whenever she wants.

What can you learn from this? How to build a business as a solo founder, grow it and then focus on passive income streams to achieve a better work-life balance. Did I mention she now lives in a boat?

2. The coffee ☕️

This founder left her $200K job to start a SaaS business

Last year the term “Great Resignation” was coined, but one year later the movement is far from being over. We’re still seeing lots of people quitting great jobs to start their dream businesses.

The founder built this product by adapting a rising trend (newsletters) to a specific, and also trendy, niche (private circles).

Why should you read it? Easily one of the best landing page designs I’ve ever seen. If you want to see a great example of how to introduce a new product to someone who visits your website for the first time, don’t miss this.

3. The eggs 🍳

This business grew to $150K/month after spotting a huge opportunity

What originally started as a (profitable) men’s grooming, haircare, skincare, and natural household products brand, has grown into a manufacturing and copacking business.

Two major factors made this possible:

#1. Rise of DTC brands. The number keeps growing every day.

#2. Worry about dealing with overseas manufacturers. Especially for their first order, many brands prefer to deal with local manufacturers.

Biggest takeaway? Instead of trying to create entry barriers, help new businesses with your knowledge and infrastructure. If they succeed, they’ll spend more and more on your services.

4. The toast 🥪

This sex toy review site gets 1M visitors per month

And generates around $10K per month in affiliate revenue.

This founder started his first blog back in 2008, and something I love is how, from the very first moment, it was clear to him that you can make money blogging, but first you provide value to your readers.

The best part of this case study? How he hacked Medium to validate several hypotheses and then moved to his own website.

5. The pancakes 🥞

This guy makes $4K/month as a travel points/miles consultant

After almost 4,000 case studies published is hard to come across something I never heard of before.

Well, this is one of those exceptions.

However, I’m not surprised since this is a huge industry. Keep in mind that most credit cards offer points/miles per every purchase you make. So that's a lot of dollars left collecting dust or being underused in most cases.

Why you need to read this? This guy has found a great niche and mastered it. Sign-up bonuses, points transfer, secret offers,... these are all pretty much unknown to most people and they’re worth thousands of dollars.