Soup tossers, Kanye, and why it's good to be hated now
This is the Rubesletter from Matt Ruby. I’m a comedian, writer, and the creator of Vooza. Every Tuesday, I send essays, jokes, and videos to your inbox. You’re on the free plan, for the full experience, sign up for a paid subscription. Soup tossers, Kanye, and why it's good to be hated nowIn an attention economy, “they’re talking about what a jerk I am” still registers as a victory.Putting chicken in boiling water makes chicken soup. So isn't coffee really just roasted bean soup? No, I’m not stoned. I’ve just got soup on my mind. It’s because of this: “Climate Activists Throw Soup on Vincent van Gogh’s ‘Sunflowers’ to Protest Fossil Fuels.” C’mon. If these activist kids knew anything about art they woulda thrown soup at an Andy Warhol. I mean, the dude did soup art. Or they could have thrown it at a Jackson Pollack. No one would have been able to tell the difference at first. They woulda just bloviated, “It’s as if you can sense the passion in every drip…(sniffs) wait, is that mulligatawny?” Btw, I love the word bloviate. Definition: To talk in an inflated way (acc to Apple’s dictionary) or to speak/write verbosely and windily (acc to Merriam-Webster)… …I like how it means inflated/windily and “bloviate” actually sounds like what you do when you blow up a balloon – except the balloon is merely your own ego. 🎈 Anyway, my big complaint with these soup tossers is the target. Don't throw minestrone on a Van Gogh; throw it on the CEO of Goldman Sachs when he's doing one of his dumb DJ gigs. Speaking of scary DJs, did ya see this pic of the North Korean dictator rocking a Tulum-esque fit? OK, I added in the turntables. But only ‘cuz he looks like he’s ready to take the 1am shift at Mayan Warrior: “Right after Blondish, it’s DJ Kim Jong Spun.” Bottom line on Soupgate: Don't hate these kids throwing tomato soup at “Sunflowers,” hate the tons of social media accounts that reposted the video on their feeds to garner Likes/Follows thus proving “dumb and provocative” is an effective strategy nowadays since social media is built on the monetization of rage and it’s better to surf a slipstream of hate than it is to be polite and ignored. It’s the most painful part about this, Kanye, Trump, etc.: Given the parameters of modern media, they’re actually doing the right thing. Saying stuff people hate is wise because, in an attention economy, “they’re talking about what a jerk I am” still registers as a victory. Quickies🎯 American government is legacy software that can’t be updated. We all keep tracking the bugs but no one's able to upload any fixes. 🎯 Call me old fashioned but I'm whiskey and sugar with bitters and an orange slice. 🎯 Your body is a temple? Well, my body is a synagogue – it's elderly, filled with complaints, and no one wants to be there. 🎯 Maybe rom coms are unpopular now because there’s no way to reconcile “seduction” with “enthusiastic consent.” He pursued her for months? Gulp. Nowadays, we need both parties to sign a consent agreement upfront or else it's a form of trauma. 🎯 Stop putting "Silicon" in front of things. "Silicon Gulch" or "Silicon Volcano" or whatever doesn't make me think you live somewhere that's a new hotbed for startups. It just makes me think you're desperate for ANY business to open up there. 🎯 Never seen as much backstabbing/gossiping as what goes down in the "wellness" space and the psychedelic "community." Woo woo koo koos acting spiritual on the surface yet behaving like Real Housewives in the group chat. 🎯 The secret recipe to (most) wealth: Be good at business stuff and have a loose moral compass. 🎯 I’m convinced comedians are gonna start hiring hecklers and other sorta sh*t-stirrers as audience plants just for the vid content..."Is this your tour manager?" "No, he yells out racial slurs and then I dunk on him. It's my big closer." 🎯 This "celebs being jerks at restos" convo is reminding me that when I lived in Chicago Scottie Pippen was famous for stiffing servers to the point where people around town knew him as "No Tippin' Pippen." 🎯 The most surprising thing about Herschel Walker is that his IQ is most likely completely normal for a US Senator – and they've never even been concussed. 🎯 We want extraordinary results but rarely recognize the actual level of effort required to get 'em. Ex: Everyone wants to play guitar like Jimi Hendrix. Watch docs about him and you learn he CONSTANTLY had a guitar in his hands. Always playing, riffing, exploring. Same thing with Steph Curry and shooting hoops. The real q: Are you willing to devote your life to it? 🎯 Man, / really ate ÷'s lunch. 🎯 You should only be allowed to call a joke offensive if you can first prove you’re funny. You shouldn’t be able to give out speeding tickets if you can’t even drive. 🎯 He knows when you’ve been sleeping. He knows when you’re awake. He knows if you’ve been good or bad. He’s surveillance capitalism! 🎯 I don’t like drones, robot dogs, cookies, VR goggles, or the Metaverse. Stop pretending like any of this is good for us. I just want three channels, real puppies, and democracy. Comedy😈 NYC tonight (Oct 18): Misguided Meditation. $5 off with code “guru” here. Featuring comedy, visuals, music, and more. Tue Oct 18 @ @caveatnyc
Misguided Meditation with Matt Ruby
Feat. special appearance by Lonnie Dama, Business Shaman
👇
$5 off with code "guru" here:
bit.ly/tixcaveat 😈 Albany this week: Invite me to perform (and/or do Q&A) at your conference, venue, etc. Just hit reply or email me. 😈 Recent posts at Funny How, where I post about the craft of standup: 😈 I post brief comedy clips regularly on Instagram, TikTok, and YouTube. Check ‘em out. 5-spotted🗯 Robert A. Heinlein on what humans should know/do.
🗯 “We've been living in the metaverse for 15 years. We live in a technology-mediated reality. There are no facts. Narrative is the only thing that matters,“ according to a ghostwriter for hotshot VC’s [paywalled]. Here, he explains how to get a million followers:
🗯 Nick Gillespie offers a nuanced view on Vanderbilt Medical Center temporarily pausing gender-transition surgery for minors.
🗯 What if the cure for our current mental health crisis is not more mental health care?
🗯 Bruce Lee on flowing: Until next time. 🥣➡️🖼 -Matt You’re on the free list for The Rubesletter by Matt Ruby. For the full experience, become a paying subscriber. |
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