Author: Carol (Twitter: @CC99Carol)

Editor: Wu Shuo Blockchain

Abstract：

Recently, the emerging NFT project Be VEE has gradually come to the fore, and its creator RDR tries to explore a complete path to monetise the art traffic. This project originates from the artist's artistic creation, and then converts it into NFT with the help of the artist's own traffic to form a relatively complete IP chain. As an experimental project, it has achieved good results so far, but its greatest significance lies in the exploration of the realization path of art creators. In the follow-up, art creators can use this as a reference to try to explore a decentralized art realization path.

As a freemint project, the number of Be VEE's Twitter followers has risen to 95,000 in just over a month, and it even topped the Opensea 24-hour sales chart on the 14th, with a single-day trading volume of more than 300 Ether. Although its current floor price is still in a downward trend, but base on its own characteristics, I believe that it may have a certain mining value.

When I first saw the style of the Be Vee project, I couldn't help but think of the explosive NFT DigiDaigaku that was born in August this year. As a freemint project, its floor price once soared to 15.78 ETH, achieving a 10,000-fold jump in the bear market, which is really jaw-dropping. The project did not receive much attention when it first came out, and was not well received because of its juvenile style and little exposure, but the results were greatly unexpected. Today, the floor price of DigiDaigaku is still 13.3 ETH, and the price is relatively firm. To a certain extent, it already has the potential to become a blue-chip project. And its team is a very good game development company in the traditional Web2 world, and it may continue to empower DigiDaigaku in the future, making its price rise further.

Now, the Be VEE presented in front of us has a certain similarity with the DigiDaigaku at that time in terms of painting style and exposure, so I can't help but raise my guard after missing out on the DigiDaigaku: whether Be VEE has the potential to become an October What about DigiDaigaku? So, let's explore the the past and present of the Be VEE project together.

Project Profile

Be VEE is a collection of 10,000 vintage-style NFTs created by Korean artist Ramdaram. Since its creator Ramdaram has been active on YouTube and Twitter for a long time and has a pretty solid following, Be VEE has already gained some attention when it came out.

Be VEE's official Twitter account has been in operation since the end of August 2022, only two months ago, and its nearly 100,000 followers is objectively a remarkable number, which are largely attracted by the artist's own traffic, but the suspicion of fan buying cannot be ruled out.

Be VEE officially started freemint on October 13, 2022. On the 14th, 10,000 NFTs were sold out, and its popularity reached its peak on that day, with daily sales as high as more than 300 ETH. But since then, its floor price has continued to bottom out, with only 0.06 ETH so far. I believe that the reason for this price performance is still due to its actual equity and Exposure information is limited. In other words, to some extent, the actual equity granted to holders of Be VEE and the exposure information of NFT itself may not be able to support the high price.

However, even though Be VEE's price is still down at the moment, we still can't deny the potential it may have. After all, DigiDaigaku taught us a vivid lesson back in August, so we need to take a more comprehensive look at this project in order to avoid missing out on a good opportunity.

As far as Be VEE NFT itself is concerned, its drawing style is still quite pleasing, retro and full of personality, while it does not have the juvenile state of DigiDaigaku, which means it may be a little more widely accepted. And the reason why Be VEE's price has fallen is largely influenced by the overall direction of the current bear market. You know, most projects are actually under huge selling pressure in the current market, and since everyone wants to see a quick return of interest, it's inevitable that they will want to sell once they don't see the immediate benefits.

On the other hand, as mentioned above, there is little information disclosed about Be VEE, and the only information known at the moment is about the creator of the art, while everything else about the operating team and the project is unknown. Therefore, according to its feedback, the price is only as high as it currently is. However, because of the small amount of feedback, it is possible that further price increases will be brought to the project when further information is revealed, so it cannot be ruled out that it has some upside potential.

Project Advantage Analysis

In today's market, app-based projects are generally struggling to survive, while Be VEE, our protagonist today, has gained considerable attention (Twitter followers) and good sales in a bear market, so there must be some merits in Be VEE itself.

1, The IP effect of the creator

The creator of Be VEE is Ramdaram (람다람), commonly referred to as RDR by his fans, a Korean animator and artist who is mainly active on YouTube and Twitter.

Currently, RDR has 861,000 and 127,000 subscribers on YouTube and Twitter respectively, and its representative work "Soda City Funk" has upwards of 40 million plays. In addition, RDR's work "Twice" from 4 years ago also has up to more than 20 million plays. As we can see, RDR is a reputable and talented creator in the industry, and he already has a large fan base, and as his own NFT project, Be VEE will probably be loved by his fans (which is also true).

In the past, RDR's work has centered on a pink squirrel girl named Dharam because she resembles a squirrel, with eyes of the same color and a squirrel tail, often with her hair in an ear-like bun and sometimes with jagged teeth. The outfit usually changes depending on the content of the video.

According to the above description, it is not difficult to find that Be VEE itself has a rich background setting, which is also its charm. And this is inseparable from the author RDR's rich creative experience and profound artistic attainment.

2、Free mint plus

The so-called Free Mint means that the transaction cost only includes the most basic Gas fee, and there is no need to pay any other fees. In the overall bearish environment, this almost zero cost approach is certainly attractive to crypto users. This is because its means that users can take advantage of the possibility of high returns with low risk, and in a speculative market that is relatively lacking in stability, this format is certainly extremely cost effective.

In the early stage of project development, it is the time when traffic and heat are needed, and this approach may attract a large influx of users to fuel the long-term development of the project.

3、The adoption of CC0

What the CCO NFT represents is actually a form of copyright in which the creator of the NFT can allow the NFT to be fully owned by others, in a form similar to a form of Creative Commons. The creators themselves retain no legal rights after transferring the NFT, which means that anyone can use their own NFT for commercial purposes without crediting their team or the creators of the art.

This gives CC0 NFT a broader range of use cases and room for expansion, so users with commercial intent will be attracted to participate in it. This allows such projects to quickly gain popularity, generate buzz, and harvest attention and traffic in a relatively short period of time. At the same time, this highly liberal model can also mobilize more creators to participate to a certain extent, so that the power of other creators can be used to promote the project's continuous development. So, in general, CC0 will be a great help to creators, holders and the project itself.

4、The artistic core with humanistic concern

Blockchain, as a form of culture and technology that breaks away from the mainstream, has an inherently anti-establishment ethos. And Be VEE hopes to express exactly the same. The theme of Be VEE is "VEE yourself BE yourself" - you have to be yourself.

Even if we don't want to accept it, we still have to admit that the world today is still full of hypocrisy, arrogance, injustice and discrimination. In such a situation, people have to make compromises, wear invisible masks to hide their true emotions and state, and live in fear, but is this really what we want? I think it is definitely not.

Therefore, in the setting of Be VEE, there is a mechanical séance like a pill - Vee, and those who take the pill begin to be able to reveal a real happy smile and gradually return to their most authentic self. This is also the emotion that RDR wants to express through the work of Be VEE - take off the mask, be yourself, find the real smile and more real emotions.

And the greatest artistic expression of Be VEE, the NFT series, lies in the humanist concern it contains, just like the works of the Renaissance, RDR began to create with an eye on people.

In terms of Be VEE's painting style, its strong color contrast and the use of cute and individual girls as the theme will give the audience a strong visual impact and affinity. This makes Be VEE itself more widely accepted.

Project Disadvantages

It is true that Be VEE has many advantages that cannot be ignored, as analyzed above. However, the current price and heat performance also proves that it is not perfect, but rather, the relatively flat market performance also reflects the problems it is facing from several angles.

First of all, as far as the project itself is concerned, the information about Be VEE is still too little, except for the basic information about the artist himself, and this lack of transparency also makes its price performance stop at the status quo.

Secondly, in terms of equity, the project does not currently specify its specific empowerment and use cases, except for CC0. In a crypto market where investment is king, it is inevitably slightly thin from the perspective of art collection only.

Furthermore, the current market environment is also a factor that has to be considered. Under the bear market, investors' patience is obviously much less than before. If its price cannot show a better trend in a short period of time, investors' selling sentiment will be greatly amplified, thus bringing huge selling pressure to the secondary market. This can't be too harmful to the project.

Finally, the appeal of the artist himself can indeed bring some heat to the project in a short period of time, but at the same time people's expectations will be raised accordingly. Therefore, there is a risk of backlash if the subsequent project does not perform well.

A New Path for Artists

It's hard to say whether it's successful or not, but Be Vee does provide a relatively complete example for artists to monetise traffic with a complete IP chain--from social media, to fan base, to NFT projects.

Other Internet artists in the new era may also be inspired by this path of deriving related NFTs from the creators' own works. After all, the issue of artists' interests has always been a rather acute topic. The characteristics of NFT itself can undoubtedly make the commercialization of art more pure. In an environment without the exploitation of middlemen, artists and their followers can also contact more intuitively to meet each other's economic and spiritual needs. And art may also usher in a new era with encryption.

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