OCTOBER 25, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

In This Issue: It’s time to tackle what may have saved the Try Guys from the affair disaster. We stan a professor who explains all and give our take on how long trade deals will exist in this economy.

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Four guys left Buzzfeed to co-create the Try Guys and grew it to nearly 8M followers on YouTube, a podcast, a book, and a limited series on The Food Network.

Now, four years later, the “Wife Guy” – abruptly departed the business after it was made public he had a workplace affair.

Are you prepared if a co-creator or business partner violates your trust, the brand, or the law?

Probably not.

While we don’t know what protections the Try Guys have, we do know an operating agreement is essential for co-creators and business partners. So Ruth Carter, an attorney who also operates Geek Law Firm, volunteered to answer some questions.

What is an operating agreement, and why is it important?

An operating agreement is the master contract between the owners of a company that addresses how they’re going to operate their business. It should address issues like the delineation of company responsibilities and determination of how they’re going to deal with problems when they occur.

When should creators enter into an operating agreement?

You want to do this at the beginning of starting the business when everyone is happy, excited, and thinking about what’s in the best interest of the company.

What if the business is already operating?

Every company with more than one owner needs an operating agreement. This is especially true if you’re going into business with a friend, relative, or spouse. Business breakups can be as messy as a marital divorce.

What should be included in the agreement?

A company can tailor this agreement to their specific needs. Here are some of the questions I ask:

• What are each owner’s primary responsibilities within the company?
• How often will the owners have meetings to discuss the business?
• How much of the company’s money can each owner spend without having to consult the other owners?
• How much money, if any, have the initial owners given to the company for initial capital contributions? Under what circumstances will the owners be required to give additional capital contributions to the company?
• How will the owners make decisions? Will it be a vote based on the percentage each owner owns of the business?
• Do certain situations require a unanimous vote by all the owners?
• If there is a deadlocked vote, how will you resolve it?
• Under what circumstances can an owner be kicked out or removed from the business?
• What happens if an owner dies, becomes disabled, or is declared legally incompetent?

Should the operating agreement include the repercussions?

For more serious situations, I’ll start with the question, “Under what circumstances can the owners vote an owner ‘off the island?’” This is a non-threatening way to open a discussion about what the owners’ deal breakers are.

It's exceptionally difficult to parse out all the what-ifs, but it’s good to have these discussions up front. In regards to the Try Guys, they may have documented the company values and were able to point to them to show that what Ned did violated those values. Perhaps they had a discussion early when they started their business about removing an owner when their extracurricular, probably legal, behavior threatened the reputation of the company per a unanimous vote by the remaining owners.

– Ann Gynn

Learn what to do if an operating agreement term is violated and more, and why a criminal conviction may not be the best deal breaker.

For even more advice and lessons for the operations side of your content business, join us for Creator Economy Expo in May 2023. Prices go up next month, so get your ticket today.

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in partnership with HubSpot

Did you know that 88% of brands have a dedicated budget for working with influencers and creators, and community is a top priority for marketing strategy in the year ahead? The best brand-creator partnerships start with getting aligned on goals, audience, and brand mission. Explore data and insights to learn more about navigating the creator economy and working with brands in the brand-new report “The Business of Creators” from The Tilt and HubSpot.

​Download today.​

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Entrepreneur: Dave Farina

Biz: Professor Dave Explains​

Tilt: Simply explained science literacy

Scene: YouTube (2.19M), Twitter (5.7K), Patreon (287), Is This Wi-Fi Organic?: A Guide To Spotting Misleading Science Online​

Snack Bites:

• As a teacher, Dave Farina thought recording his lectures and posting them to YouTube would be a good passive income stream.
• About four years later, Dave turned Professor Dave Explains All into a full-time content business, earning about the equivalent of a teacher’s salary.
• When Dave no longer had access to a professional studio, he shifted his format so his physical appearance on screen was no longer needed.

Why We Stan: Dave recognized a gap in self-learning on YouTube and created content to fill it. He also followed a path similar to most content entrepreneurs, balancing paying jobs and building his content business. Now, it’s not only his full-time career; the business is adding team members.

– Ann Gynn

We explain more about Professor Dave Explains.

Know a content creator who’s going full tilt? DM us. Or email tilt@thetilt.com.

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• Joe talks about a BIG opportunity if you limit yourself. (Content Inc. podcast)
• Will Kanye West's proposed purchase of Parler lead to more celebs buying media properties? (This Old Marketing podcast)
• ​Entrepreneurs share the three pieces of advice they would give their former selves. (Forbes)
• ​Have you read any of these four business books by sports pros? (USA Today)
• ​10 ideas to spice up your marketing (Small Business Trends)

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Your team for this issue: Joe Pulizzi, Pam Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony.

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