Study: $250K in a week, new market, $0 cost

Serpstat was a popular SEO tool in the Russian-speaking market.
But they were nobody in a highly competitive global market.

With that they managed to gain 6400 customers and earn $250K in a week while investing $0 into marketing.

How did they do it?

Here are the steps they followed:

1. First they stumbled upon AppSumo.
If you don't know them - twice a week they feature a new, interesting lifetime deal among their 730,000+ email subscribers.
They can feature your product.

2. On this page they filled out a form to be considered for an AppSumo promotion: https://appsumo.com/business/

3. Two months passed, nobody replied.

4. They found a friend, who’s SaaS was featured on AppSumo before, and asked to introduce them directly.
It helped. They got accepted.

5. Once accepted, Serpstat prepared:
5.1. A special lifetime deal for 39 USD (regular price is 19/month).
5.2. A special landing page.
5.3. A special video intro.
5.4. A special 24/7 schedule for their support team to be able to handle hundreds of questions (they received 685 comments).
5.5. Two more servers to handle thousands of new registered users (they got 8400).

6. The deal was featured. As a result they got 6400 customers and earned $250K in a week.


Cheers,
Charlie Patel ;)



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