Marketing Examined - 🔍 How To Grow Your Email List

We're back. It's Tuesday. Which means more heat in your inbox.

Today, I will show you exactly how to grow your email list with an evergreen tactic.

Specifically, one of the tactics Backlinko used to grow its newsletter to 170,000+ subscribers.

So, if you're trying to grow your email list - this 3-minute read is for you.

Have you ever had an idea that you wanted to create quickly? But then the daunting task of sorting through unvetted freelancers ran through your mind, and you quickly put the idea off...

There is a much better way.

And the biggest brands are using it.

It's called Superside, and they offer creative-as-a-service.

Imagine the top 1% of creative talent at your fingertips, around the clock, creating engaging ads for your day after day.

And I mean taking that idea you have and making it a reality within hours.

Superside is 20x faster than hiring in-house creatives and cuts the cost of every asset by nearly 50%.

And Marketing Examined readers get an exclusive demo with the Superside team where in 20 minutes, you'll learn how your brand can create great content fast and affordably.

You can book your demo here.

Backlinko built a newsletter with 170,000+ subscribers.

One of its top tactics to grow its newsletter is through Topic Upgrades.

Topic Upgrades are a more low-lift, evergreen way of building your email list.

For example, if someone is consuming an article called "Content Marketing Examples For Startups" then a topic upgrade you can offer is “The All-In-One Guide To Content Marketing For Startups.”

Because topic upgrades are where you offer upgrades based on the parent topic. It's essentially a topic extension to a parent topic.

Example:

Here's how Backlinko offers topic upgrades:

Now, let’s crunch some numbers.

• Backlinko’s SEO Tools: The Complete List (2022 Update) gets 8,253 visits a month
• According to Backlinko, it has a 5.41% conversion rate
• That’s 446 new subscribers a month from one blog article
• 5,357 subscribers a year from that same article

The key to a successful topic upgrade is to ensure that the upgrade is an extension of the current content they’re consuming.

If they’re searching for it, they’ll want more of it.

If they’re consuming it, they’ll want more of it.

Topic upgrades take advantage of that.

I hope you enjoyed this case study.

Please let me know what topics you'd want me to cover in the upcoming weeks.

Appreciate you!