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Founder Weekly

Welcome to issue 560 of Founder Weekly. Let's get straight to the links this week.

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General

Startup post mortem: Neta.
The unfiltered story about founding, scaling & closing a VC-backed startup, with all the lessons learned.

“You have to fight the urge to do everything the same way you did it the first time:” Pros and Cons of Being a Repeat Founder
Some guidance from an understudied segment of the startup ecosystem.

Finding Product/Market Fit with Network Effects
Product/market fit for products attempting to build network effects can be very hard to measure. I talk about the different types of network effects and the ways to see if you're finding product/market fit.

State of Vertical SaaS 2022
In the report you’ll find our analysis of vertical SaaS in public and private markets, you’ll meet the newest vertical SaaS unicorns, learn our predictions for the future of industry software, and much more.

Marketing, Sales and PR

TikTok SEO: Understanding the TikTok Algorithm
In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs. In this article, we are going to cover the ins and outs of the TikTok algorithm, and how to leverage it to get more users looking at your brand’s content.

Inside Hotjar’s Bootstrapped PLG Strategy
Today folks are under pressure to do more with less. We’re seeing calls to extend runway, slow down hiring plans, and be prepared for capital to be harder. But startups ultimately win or lose based on growth. If you pull back on your growth bets, you could fall below the dreaded Mendoza line—and risk being overlooked by potential investors or strategics. That’s why I’m fascinated by the stories of companies who’ve managed to grow extremely quickly and without burning large sums of money. One company in particular stands out: Hotjar, the product experience insights software.

Startups of the Week

SavvyCal
SavvyCal is a scheduling software that helps people to find a time to meet instantly.

Rewind
The search engine for your life.

Tips, Tools and Services

The Power of SuperGoals
A framework and template for overcoming high-stakes challenges when everything is on the line.

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newest vertical SaaS unicorns Bootstrapped PLG Strategy Startup post mortem

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