💭 Automation Bias: Are We Over-Relying on Automations

💭 Automation Bias: Are We Over-Relying on Automations | XS’ Issue #39

By Esat from Experience Stack • Issue #39 • View online

What Is Automation Bias

Automation bias occurs when individuals rely too heavily on automated decision-making systems and ignore their own intuition or other available information.

This can lead to inaccurate decisions and potentially harmful outcomes.

One potential reason for automation bias is that people trust technology to be objective and error-free.

However, automated systems are designed and programmed by humans, who may introduce biases or make mistakes in the process. In addition, these systems often use algorithms that can amplify existing societal biases and discrimination.

Another factor contributing to automation bias is confirmation bias - individuals may seek out information that confirms their initial beliefs, even if it contradicts data from the automated system. It is important for individuals to question and analyze the outputs of these systems actively rather than simply accepting them as fact.

Automation bias can have serious consequences in fields such as healthcare, finance, and law enforcement. For example, an automated medical diagnosis tool may overlook important symptoms or risk factors, leading to incorrect treatment decisions. In the criminal justice system, algorithms used for predicting recidivism may perpetuate racial bias and result in unfair sentencing outcomes.

How Do You Avoid Automation Bias

To combat automation bias, it is crucial for individuals to critically evaluate the information provided by automated systems and trust their own judgment when necessary.

It is also important for organizations to regularly review and update their technology to reduce potential biases and errors.

Overall, relying too heavily on automation can lead to dangerous oversights - it is important to use technology as a tool rather than blindly trusting it to make decisions.

Rounding Up the Stack

Each and every week, hundreds of blog posts, guides, and playbooks are written, tens of podcast episodes are recorded, and tens of videos and webinars are produced in the digital experience space.

These are the most exciting content from last week that caught our attention, and we enjoyed reading, listening, and watching:

Blog Posts

Profitable Growth: 4 Ways Personalization Can Accelerate Profitability During a Downturn

“According to Sifted, investors say they are deploying cash more carefully, and so will be putting even more scrutiny on key metrics like traction and product-market fit, as well as team dynamics:”

Profitable Growth: 4 Ways Personalization Can Accelerate Profitability During a Downturn

ninetailed.io • Share

Modern Technology Enables and Retains Digital Builders

Over three-quarters (78%) of digital builders believe their company needs to adopt new technology to enable employees to deliver against the company’s ambitious goals:

Modern Technology Enables and Retains Digital Builders

www.contentful.com • Share

3 Ways to Drive E-Commerce Growth With AI

Without the right knowledge and guidance, you’re more likely to fall prey to shiny object syndrome and invest in technology that won’t move the needle toward your goals. Below are three elements to consider when evaluating how to add AI to your tech ecosystem:

3 Ways to Drive E-Commerce Growth With AI

www.applydigital.com • Share

Three Benefits of the Modern Marketing Data Stack

Organizations are improving the quality of their marketing analytics at less cost, which is translating into more overall marketing efficiency – all by adopting the modern data stack:

Three Benefits of the Modern Marketing Data Stack

www.fivetran.com • Share

Composable Architecture: Using the CMS as Your Director

What comes after headless CMS? A composable CMS marks the next natural step in the evolution of content management systems, and offers several benefits:

Composable Architecture: Using the CMS as Your Director

www.boye-co.com • Share

Podcast Episodes

Why a Strong Data Foundation is Business-Critical

This episode features an interview with Kendell Timmers, Senior Vice President and Head of Data and Insights at The New York Times. She spearheaded the paper’s cross-functional advertising mission and built its industry-leading first-party data program that powers its digital advertising business. In this episode, Kailey and Kendell discuss NLP, personalizing paywalls, and creating a unified view of the customer in a privacy-forward way:

Good Data, Better Marketing

The People and Process Behind MarTech

In this episode, Pratik Kodial, the founder and managing partner of Tapasya Investment Partners, and Jason, host of the show, discuss how to execute a marketing strategy, take campaigns from data to creative, how technology enables process, and more:

Data Unlocked

Videos and Webinars

Founder Conversations: Ninetailed & Contentful

Listen to this conversation from Andy Kaiser, CEO, and founder of Ninetailed, and Paolo Negri, CTO, and founder of Contentful, about next-generation content personalization, starting a company in a platform ecosystem, and finally, considerations on startup and entrepreneurship:

Founder Conversations: Ninetailed & Contentful

Guides, Case Studies, and Reports

Headline Testing: How to Create Engaging Headlines with A/B Testing to Get More Leads

If you’re not already using A/B testing for your headlines, now is the time to start. It’s a simple and effective way to fine-tune your headlines and make sure they are engaging and persuasive:

Headline Testing: How to Create Engaging Headlines with A/B Testing to Get More Leads

ninetailed.io • Share

Upcoming Events and Webinars

Optimize React App Performance

Building dynamic React.js apps that avoid performance pitfalls can be challenging. Shaundai Person will show us how to optimize our components, hooks, and more:

Thursday, December 1st @ 6.30 pm GMT+1

Optimize React App Performance

www.learnwithjason.dev • Share

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That’s it from our side.

Hope you’ll enjoy the content presented above.

Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co

And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗

Till next time 😉

Esat