The Secrets Behind Successful B2B Lead Generation

Join our webinar on November 8th, from 9 am PST to learn how to accelerate lead generation. We’ll be sharing different tactics across parts of the B2B marketing funnel to generate more qualified leads in less time.

At the end of the session, you can expect to learn about various lead generation strategies you can deploy, to cater to your own risk appetites, marketing budget, and urgency.

Key insights from the webinar:

• Underperforming B2B marketing strategies—where do marketers go wrong?
• Tips to evaluate B2B lead generation strategies against budgets and risk appetites.
• Putting together a comprehensive strategy across the funnel that works for your business.
• How to fine-tune existing B2B marketing strategies to optimize time to conversion?

Meet the Speakers:

VP of Marketing at ViB

Mariah is VP of Marketing at ViB, a marketing agency specialized in driving demand generation for high-tech B2B companies. Previous to ViB, Mariah has held various marketing leadership roles over the last 15 years including Head of Marketing Strategy for cyber security leader Imperva, VP of Marketing for jSonar (acquired by Imperva), and Director of Global Marketing Programs for BCDR leader Zerto (Acquired by HPE).

President at Royce Book Media

Jeremy Sporn is a 15-year marketing vet, copywriter, and business leader that never runs from a challenge. He has personally written copy for over 300 email campaigns that have generated hundreds of leads and millions of dollars in sales. He is one of three expert coaches running the Outbound Academy and manages over a dozen campaigns to constantly keep his skills sharp.

Senior Marketing Campaign
Manager at Matillion

Lisa Hackbarth has been called the “ABM Queen”, "Webinerd", and "Senior Director of Making Everything Happen”. Lisa has a strong background in multi-channel integrated campaign strategy and management aimed at driving growth and delivering revenue.