Social Media Today - Customer Friction — Friend or Foe?

In three years, 25% of global retail sales will come from ecommerce. For merchants, optimizing customers' online experience has never been more important. But what's good for shoppers can be an opportunity for bad actors. 

It boils down to friction — anything that slows customers from completing a purchase, from creating a password to selecting a shipping option. Deciding when, how, and where to introduce friction during a transaction is the key to keeping fraudsters at bay without impacting conversions. 

Ekata’s new eBook, "Friction — Friend or Foe?", provides critical insights into the role of friction and strategies for reducing it. 

Download our eBook to learn more about:

• Current friction trends and challenges in ecommerce transactions
• How friction impacts both merchants and consumers
• Strategies for minimizing friction without increasing fraud
• Balancing fraud prevention and user experience needs