D2C Pulse - Quick Commerce 🏍️ & Pharma Rocket 🚀
Hello! 👋 D2C Pulse is a newsletter written by the team at GlobalBees, curating happenings in the direct-to-consumer ecosystem of India. Twitter usage is at an all-time high courtesy (partly) of the platform itself being the news. Meanwhile, reams have already been written about the blue tick and the $8. Do people want to pay for it or not? Will it come back after being pulled back? Will the official tag be visible? Then there’s a tragic-comic tale of how pharma giant Eli Lilly lost billions because of Twitter Blue. Enough about Twitter and on to the Quick Commerce sector (that everyone has an opinion about). What’s sizzling hot? 🔥Quick commerce is in the news (again!). There’s never a dull moment in this segment. Flipkart has reduced focus on its instant delivery service Flipkart Quick to focus on the next-day grocery delivery model Flipkart Supermart. Launched in 2020, Flipkart Quick started as 90-minute grocery delivery service and over time the delivery time was reduced to 30-45 minutes. As of November 12 morning, Flipkart Quick was not serviceable in Bengaluru city, where the service initially started. In the aftermath of this scale-down, some of the Flipkart Quick workforces have been consolidated with Flipkart’s Supermarket service which delivers groceries the next day in a selected time slot. Zepto kinda went through a similar drill when it got done with 15 min delivery timeline. Meanwhile Quick commerce startup Dunzo has shut down a few dark stores across cities to optimise cost. Dunzo’s consolidated loss rose 2X to INR 464 Cr in the financial year 2021-22 (FY22) from INR 229 Cr in the prior fiscal year due to the doubling of expenses. The startup saw its operating revenue increase 2.1X to INR 54.3 Cr in FY22 from INR 25.1 Cr in FY21. But then, here’s the latest statement from Kabeer Biswas, Co-Founder, and CEO of Dunzo“In the next five years, next-day deliveries will be dead. Consumers will want groceries and essential items faster and within hours. This is the future of quick commerce in India.”🤷 🗞️Marketplace Updates
The company is aiming for >Rs. 1000 Cr in corporate tie ups in 2 years and expects e-diagnostics to be the game changer
🍕D2C Bites
📢Leader SpeakGet the latest on what D2C Founders and Leaders had to say this week! “Our secret sauce comes from our customers who trust us. We are a very open organisation. We learn from our customers. They tell us what to bring to India and where to open a Nykaa store.”Falguni Nayar Founder, Nykaa “If a content creator can survive the first five years of their career, they should make it permanent” - Ranveer Allahbadia ( aka BeerBiceps) Reads and Recommendations 📚
For all the WFH folks, here’s something that will help you get even more productive. Check out the Multi-Purpose Portable Laptop Table from our brand Savya Home. Some like to call it a breakfast-in-bed tray. You decide what it’s best for. They come in various colours too-Brown, Silverish, Wood That’s all for this week! Bye! Stay tuned for more. Liked this week’s issue? Share some love. Click the ❤️ below. |
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Gettin' over the Permacrisis 🚨
Monday, November 7, 2022
Comfort Tech Offerings, Mama's growth, Mythological art and CCPA strikes again!
Nestle ❤️ D2C
Monday, October 31, 2022
Tough week for marketplaces, convertible notes, post Diwali question
Beer Goggles
Wednesday, October 19, 2022
Trees for Fashion, Community Masala, Meaty Competition
📕Failures, Fumbles & Learnings
Monday, October 10, 2022
Amazon 24x7, Tata's Tiara and Diwali Cocktails.
Klutz-proof clothing & Spirituality Essentials🙏
Monday, October 3, 2022
First Wave sale results, Good Glamm flips, Blueberry Popcorn & foody cosmetics!
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