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Nov. 14 - Amazon could cut 10K jobs | Nike launches virtual product platform

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Daily Dive

Nov.​ 14,​ 2022 | Today’s news and insights for retail leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Diving deeper into digital worlds, Nike announced today that it's launching a Web3-based marketplace called .Swoosh for virtual goods like jerseys and shoes. Shoppers using it will also be able to gain access to physical goods and events as a benefit.

That adds it to a list of brands experimenting with physical tie-ins for their digital efforts, a trend I explore more deeply here. Despite the metaverse and Web3 being elusive concepts to many, brands continue to put money into such spaces. I explore an emerging pattern across the industry where retailers are attaching real-world benefits to their virtual activations. I chatted with several experts about how the metaverse can best be utilized by retailers and if near-term revenue is feasible.

If you want to see how brands are really using these spaces, check out my latest piece.

Dani James
Associate Editor, Retail Dive
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Friday, November 11, 2022

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