This month, pay transparency in NYC finally went into effect, meaning private employers must now disclose a “good faith estimate” of salaries for positions based in the city or risk being fined.

By now, many have seen the Citibank listing with a salary range of $0–$2 million. While Citi subsequently updated the listing and blamed the error on “a technical issue,” it’s not uncommon: The Wall Street Journal reported that many job seekers have encountered extremely wide pay ranges since the law went into effect.

So how does the marketing industry—which has faced scrutiny for pay discrepancies in recent years—compare?

Wide-open ranges

It’s not zero-to-two-mil’, but the pay ranges on many marketing job listings also seem to be wide:

• A global brand and social content analyst listing at American Express has a range of $55k–$105k.
• A senior media planner position at Saatchi & Saatchi ranges from $70k to a little over $117k.
• An ad ops specialist at TikTok lists a range of $64k to a little over $122k.

Lola Han, CEO and founder of compensation management program Kamsa, which works with  marketing agencies to help determine employee salaries, told us exorbitant ranges can “seem shady from a prospective employee perspective.”

Keep reading here.—KH

Yeah, yeah, there’s plenty of talk about free ad-supported streaming. But we still love to see the number of subscribers that the major subscription streaming players are bringing in quarter after quarter.

After this quarter’s earnings season, we collected the last reported subscriber figures of 2022 to see how major streamers stack up ahead of 2023. Here’s our rundown:

• Netflix ended its final quarter without an ad-supported tier with roughly 223 million global subscribers, the first time this fiscal year in which the streaming giant reported subscriber growth.
• Disney+, which is readying its own ad-supported tier for next month, counted 164 million global subscribers, an increase of more than 12 million from the prior quarter.
• Warner Bros. Discovery, which operates streamers including HBO Max and Discovery+, ended the quarter with nearly 95 million total streaming subscribers—but the company has stopped breaking out HBO Max and Discovery+ subscribers separately. (With that said, it’s likely the majority of those subs are from HBO and HBO Max, based on figures released earlier this year.)
• Hulu, the highest revenue-per-user streamer in Disney’s portfolio, ended the quarter with 47.2 million total subscribers, which includes subscribers to its Live TV offering.
• Paramount+ is gaining on Hulu, reaching 46 million total subscribers in the quarter, and Paramount’s entire streaming portfolio (which includes Paramount+ as well as Showtime, Noggin, and BET+) neared 67 million global subs.
• ESPN+, another Disney-owned streamer, reported 24.3 million total subscribers.
• Peacock ended the quarter with “more than 15 million highly engaged paid subscribers,” as well as 14 million free users or users who receive Peacock as part of a bundle, Comcast chairman and CEO Brian Roberts said.

Look, over there! But streaming companies don’t appear to be so keen on highlighting streaming subscription size and are trying to shift the focus on other figures, like revenue and profit, due to Wall Street pressures.—KS

Retail Brew’s Jeena Sharma recently looked into how discounting can impact a luxury retailer’s brand image. Read a snippet below, or click here for the full read.

Most loyal luxury shoppers fall in the high-income bracket (duh!) and tend to shop luxury items for their “perceived value,” Swarooprani Muralidhar, senior analyst at Coresight Research, said, adding that in economics these goods are termed “Veblen goods,” “where the demand for such goods rises as their prices rise, thus reversing the law of demand.”

“Deep discounts in luxury would therefore be detrimental to the consumer perception of the brand and erode the value of the brand that the company has spent years building,” Muralidhar said.

There are a lot of bad marketing tips out there. These aren’t those.

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Catch up on a few Marketing Brew stories you might have missed.

• How Betches is making podcasts a key part of its monetization strategy
• Why some brands are making small-scale zines and magazines
• TV’s scatter market has gone from bad to worse