1. Home
  2. Discover
  3. News
  4. Social Media Today

A guide to successful email marketing campaigns

 
 
 
 
 

Top Tips to Enhance Marketing Email Campaigns

 

A satisfied customer means a returning customer, so it pays to focus on the journey. As customers shift from online to returning in-store, marketers are using new tactics and strategies, all while competing with legacy brands and emerging companies.

In our latest playbook, learn how to boost customer retention through targeted messaging and marketing. Read to learn:

  • How to use first-party data to improve ROIs
  • Best practices on controlling the narrative with cross-channel messaging
  • How to recognize returning customers and tailoring content as needed
 
 
 

Want to reach 109,000+ marketing and social media executives with your own message? Contact us directly at advertising@industrydive.com.

About this email: You are receiving this message as part of your complimentary newsletter subscription to Social Media Today. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Social Media Today is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037

 
 
 

Older messages

Strategies to preserve customer loyalty (beyond the app)

Thursday, November 17, 2022

More than 75% of shoppers say they've changed buying habits, putting brand loyalty under siege. Discover new engagement strategies to preserve customer loyalty in this on-demand webinar. New

Reader, Here's An SMS Compliance Guide

Wednesday, November 16, 2022

Understanding the rules for SMS compliance is as crucial as it is complex. Understanding the rules for SMS compliance is as crucial as it is complex. Fear not—we've broken down the key components

Nov. 16 - Nike launches virtual product marketplace | Tying the metaverse to reality

Wednesday, November 16, 2022

Nike launches marketplace to collect, trade virtual products; Target pivots to larger stores with new 150K-square-foot format; Bed Bath & Beyond taps Burlington vet as chief marketing, customer

Nov. 16 - YouTube Tests New Product Tags for Shorts, Expands Music Options for Shorts Clips

Wednesday, November 16, 2022

TikTok Announces its 2022 'Discover List' of Top Creators and Innovators in the App; Meta Launches New Sports Experience in VR Which Could Help to Spark Interest in the Metaverse; LinkedIn

Nov. 15 - TikTok Launches First In-App Shops in the US as Part of Expanded eCommerce Push

Tuesday, November 15, 2022

5 Twitter Updates that Elon Musk Should Consider to Maximize Revenue at the App; Pinterest Announces Expanded Pinterest TV Shopping Showcase Heading into the Holidays; A Guide to SEO Forecasting (and

You Might Also Like

Here Are the Black Friday Deals That Got Better Today

Saturday, November 30, 2024

Plus: The best deals according to our extremely discerning writers. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an

All your favorite (and still live) Black Friday deals

Saturday, November 30, 2024

What y'all loved most today View in browser Ad The Recommendation Ad Your Black Friday wrapped A pair of over-ear headphones to the left of three white Coway air purifiers. NYT Wirecutter Thousands

Our favorite under-$100 Black Friday deals

Friday, November 29, 2024

Baggu bags, fancy lip balm, cozy cashmere View in browser Ad The Recommendation Ad Hi there. We're here to walk you through every great gift deal we've spotted today, including a splurge-worthy

An Enlightened Black Friday

Friday, November 29, 2024

A huge deal – no waste, hassle, or gimmicks involved. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Biden Has “Pardoned” Eight Turkeys. Will He Spare the Lives of 40 Human Beings?

Friday, November 29, 2024

With Trump returning to the White House, only mass commutations will stop another federal execution spree. Most Read Israel Agrees to Stop Bombing Lebanon — So It Can Keep Bombing Gaza Jonah Valdez

76 Things That Are 50 Percent Off (or More) for Black Friday

Friday, November 29, 2024

Including our beloved Harlow pants for just $30. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission.

Dance for Coffee, Christmas Wrapathon, Mom's Texts

Friday, November 29, 2024

Coffee Milano in Middleborough, Massachusetts, went viral after offering free coffee to customers who danced for five seconds upon entering. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

Abandonment Art

Friday, November 29, 2024

The Great Abandonment // The Art And Mathematics Of Genji-Kō Abandonment Art By Caroline Crampton • 29 Nov 2024 View in browser View in browser The Great Abandonment Tess McClure | Guardian | 28th

Last chance to grab early-bird tickets for the GeekWire Gala

Friday, November 29, 2024

Last chance to grab early-bird tickets for the GeekWire Gala View this email in your browser The GeekWire Gala kicks off the holiday season in style on Thursday, December 12 at Seattle's Showbox

Is Creativity Dead, Six New Rules of Communication and the Year's Best TV Show

Friday, November 29, 2024

10 stories that have given us creative inspiration this week ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌