NOVEMBER 18, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

In Friday 5s: Let’s talk community vision and guidelines, plus MrBeast does something new, and a creator who cut 90% of his community members explains why.
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Guide Your Community

Whether motivated by the new ownership and changes at Twitter or simply ready for that next stage in your content business, starting an online community presents a great opportunity.

But that power can quickly be lost if the members encounter irrelevant conversations, personal attacks, spammers, and more. Publicly shared – and enforced – community guidelines can prevent that from happening.

Follow these five steps:

1. Detail the vision: Define the "why" behind your community. Briefly explain in a sentence or two the purpose of gathering your audience in this digital space. To help, revisit your content mission statement.

2. Set the tone: In the beginning, your presence sets the stage. Show up, pose questions, tell stories, or make comments to encourage members to step up and interact with you and/or each other.

3. Write down the possible rules: Detail every rule to cover every possible behavior or action you do or don’t want. If you already have an audience, ask for their input – learn what type of community they would want to join and how they would want that community to behave.

4. Delete most of them and go with the most important ones: Delete every potential rule that would apply to a limited few and would have little impact on the overall community. As the community creator, you can deal with those one-off occurrences on a case-by-case basis.

Then, look for commonalities among the remaining potential rules. Use those themes to create several broad rules that cover many on your list. These five community guidelines from the National Geographic Society cover a lot of territory.

Don’t forget to detail the penalties for violations.

5. Enforce the guidelines: Your guidelines are worthless unless you ensure they’re followed. Address the violation directly with the community first. Depending on the violation and penalty, you may ask them to edit, remove, or apologize for their misstep. You should tell your community that you’ve handled a violation without naming the offender. They need to know you enforce the rules.

Resources:

• ​How Creators Can Establish Community Guidelines Before Trouble Hits​
• ​Why and How To Launch a Free Community​
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New Report from The Tilt and HubSpot

Are you interested in working with a brand? Don’t be intimidated – you are the one with the audience and influence with them! Do you feel inspired to create great content for a brand you love? Reach out and share it with them. Aim high and you will be rewarded!

Learn more about working with brands in The Business of Creators report from The Tilt and HubSpot.

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• Our third guest expert for the 10k Creator Podcast is Lexi Grant from They Got Acquired. Lexi has successfully grown and sold multiple content businesses and is here to teach Daren her approach to building those businesses. [10K Creator Podcast]
• Joe and Robert discuss how they think Twitter should watch out … here comes Mastodon. [This Old Marketing Podcast]
• Last chance to score your CEX pass at the LOWEST price of the year. Prices go up tomorrow! Also, be sure to check out our newly released agenda.
• Looking for the perfect gift for the content creators in your life? Our Tilt merch shop has added some new items!
• ICYMI: Affiliate Marketing Brings Big Revenue to Content Creators Who Build Big Audiences​

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• What happened when one creator kicked out 90% of his community? [article + 1 min, 39 secs; h/t For The Interested]
• Professor Nez explains where the creator economy is headed in 2023. [video + 82 mins]
• Improve the crawl with this helpful guide to Google’s crawling feature for search. [article + 14 mins]
• ​Interested in publishing a book? Get the answers to the three most frequently asked questions. [video + 32 mins]
• Jay Clouse reveals his formula for cold emails to get big-name podcast guests. [thread + 3 mins]

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Your team for this issue: Joe Pulizzi, Pam Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony.

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